Movie Marketing Madness: Bridget Jones’s Baby

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Bridget Jones was kind of a cultural phenomenon back around the turn of the millennium, first when the original book came out then when it was translated into a film starring Renee Zellweger. The story, a…… Continue reading Movie Marketing Madness: Bridget Jones’s Baby

Selling Cinderella Man

You can read my full recap of the marketing campaign for Cinderella Man at Film Threat. On the one hand you have Russell Crowe, who always turns in a solid performance, even if he looks like he’d rather be somewhere else like in Proof of Life. He’s been the best part of some mediocre-at-best movies…… Continue reading Selling Cinderella Man

Selling Bridget Jones: The Edge of Reason

You can read my full recap of the marketing for Bridget Jones – The Edge of Reason at Film Threat. Barring Cameron Crowe writing “Maguire 2: Electric Boogaloo”, the role of Bridget Jones presented her with her one chance at a “signature” character. I personally didn’t see it as I had to help negotiate an…… Continue reading Selling Bridget Jones: The Edge of Reason

Selling Shark Tale

You can read my full recap of the marketing for Shark Tale at Film Threat. So Dreamworks now shows up to the CGI-animated underwater story an hour and a half into the party and, to make matters worse, they forgot to bring the beer. Dreamworks’ philosophy seems to be to make movies that are “edgy”…… Continue reading Selling Shark Tale