Movie Marketing Madness: Bridget Jones’s Baby

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Bridget Jones was kind of a cultural phenomenon back around the turn of the millennium, first when the original book came out then when it was translated into a film starring Renee Zellweger. The story, a … Continue reading Movie Marketing Madness: Bridget Jones’s Baby

Cinderella Man – Marketing Recap

You can read my full recap of the marketing campaign for Cinderella Man at Film Threat. On the one hand you have Russell Crowe, who always turns in a solid performance, even if he looks like he’d rather be somewhere else like in Proof of Life. He’s been the best part of some mediocre-at-best movies … Continue reading Cinderella Man – Marketing Recap

MMM – Bridget Jones – The Edge of Reason

You can read my full recap of the marketing for Bridget Jones - The Edge of Reason at Film Threat. Barring Cameron Crowe writing “Maguire 2: Electric Boogaloo”, the role of Bridget Jones presented her with her one chance at a “signature” character. I personally didn’t see it as I had to help negotiate an … Continue reading MMM – Bridget Jones – The Edge of Reason