Selling Frozen II

My latest post for The Hollywood Reporter is a recap of the marketing campaign Disney has run to date for Frozen II.

To thread the needle of appealing to several distinct age groups, Disney’s campaign has presented the movie as both familiar and new to the audiences that powered Frozen in 2013 to $1.27 billion worldwide. Here’s a look at the marketing campaign.

You can read the whole thing here.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.