Selling Doctor Sleep

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Doctor Sleep.

Warner Bros.’ marketing and promotions campaign has used connections to the original to make sure audiences understand this is a sequel, but that’s come at the expense of explaining this movie’s characters and story. Below is a closer look at the rollout:

You can read the whole thing here.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.