Selling Charlie’s Angels

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Charlie’s Angels. Sony’s second attempt at a big-screen Angels franchise (which is sitting at 59 percent on review aggregator Rotten Tomatoes) is hoping to entice audiences with a campaign that’s heavy on exotic locations, incredible dresses and a strong message … Continue reading Selling Charlie’s Angels

Movie Marketing Madness: Power Rangers

Because everything old needs to be new again, this week sees the big-screen return of Power Rangers. Based on the “classic” Japanese import TV show “Mighty Morphin Power Rangers,” the movie acts as an origin story for the team, following a group of misfit teenagers who stumble upon a mysterious ship and unlocking amazing powers … Continue reading Movie Marketing Madness: Power Rangers