Selling Frozen II

My latest post for The Hollywood Reporter is a recap of the marketing campaign Disney has run to date for Frozen II. To thread the needle of appealing to several distinct age groups, Disney’s campaign has presented the movie as both familiar and new to the audiences that powered Frozen in 2013 to $1.27 billion … Continue reading Selling Frozen II

Movie Marketing Madness: Bad Moms

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Every generation of parents thinks they have it harder than those that have come before. We, whoever we are, have more challenges and difficulties to overcome than previous generations when it comes to raising our kids … Continue reading Movie Marketing Madness: Bad Moms

Movie Marketing Madness: The Boss

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. What does it take to be successful? That’s the question that countless books, seminars, self-help gurus and even pastors (who disturbingly-often cover all three of those bases) are trying to answer for everyone, even as they … Continue reading Movie Marketing Madness: The Boss