Selling Charlie’s Angels

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Charlie’s Angels. Sony’s second attempt at a big-screen Angels franchise (which is sitting at 59 percent on review aggregator Rotten Tomatoes) is hoping to entice audiences with a campaign that’s heavy on exotic locations, incredible dresses and a strong message … Continue reading Selling Charlie’s Angels

Movie Marketing Madness: Personal Shopper

Kristen Stewart reteams with her Clouds of Sils Maria director Olivier Assayas on the new film Personal Shopper. In it she plays Maureen Cartwright, a woman who makes a living as a personal shopper (natch) to the rich and famous celebrities who aren’t able to go out and do it for themselves. It’s not much … Continue reading Movie Marketing Madness: Personal Shopper

Movie Marketing Madness: Certain Women

I really don’t think I’m going to do the plot of Certain Women justice so I’m going to depart from my usual format and just paste in the official synopsis here: One of America’s foremost filmmakers, Kelly Reichardt (Wendy and Lucy, Meek’s Cutoff) directs a remarkable ensemble cast led by Michelle Williams, Kristen Stewart, and … Continue reading Movie Marketing Madness: Certain Women