Selling Charlie’s Angels

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Charlie’s Angels. Sony’s second attempt at a big-screen Angels franchise (which is sitting at 59 percent on review aggregator Rotten Tomatoes) is hoping to entice audiences with a campaign that’s heavy on exotic locations, incredible dresses and a strong message … Continue reading Selling Charlie’s Angels

Movie Marketing Madness: Personal Shopper

Kristen Stewart reteams with her Clouds of Sils Maria director Olivier Assayas on the new film Personal Shopper. In it she plays Maureen Cartwright, a woman who makes a living as a personal shopper (natch) to the rich and famous celebrities who aren’t able to go out and do it for themselves. It’s not much … Continue reading Movie Marketing Madness: Personal Shopper

Movie Marketing Madness: Certain Women

I really don’t think I’m going to do the plot of Certain Women justice so I’m going to depart from my usual format and just paste in the official synopsis here: One of America’s foremost filmmakers, Kelly Reichardt (Wendy and Lucy, Meek’s Cutoff) directs a remarkable ensemble cast led by Michelle Williams, Kristen Stewart, and … Continue reading Movie Marketing Madness: Certain Women

Movie Marketing Madness: Cafe Society

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We rely greatly on certain people to open doors for us to new opportunities and adventures. Many of us are unable to make certain things happen so we turn to family, friends or others to give … Continue reading Movie Marketing Madness: Cafe Society

Movie Marketing Madness: Equals

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We’re in - actually we might just be coming out of - a golden age of dystopian fiction. Or so we’re told. Stories like The Hunger Games, The Giver and more all present societies that have … Continue reading Movie Marketing Madness: Equals