Let’s talk about this story about the maturation of “social media manager” as a job. The basic premise – that the responsibilities usually covered under that title have certainly evolved and now play a major role in the organizations where they work – isn’t wrong. But that doesn’t mean it’s wholly correct, either. In no particular order: … Continue reading social media experience vs. learning
on sweet tooth
“Sweet Tooth” an adaptation of the Vertigo series from writer/artist Jeff Lemire, debuted on Netflix earlier this month and has been accumulating positive reviews and word of mouth. https://www.youtube.com/watch?v=9zG9RuJb3QU The series’ debut caused me to realize it was almost exactly a year ago I first encountered the comics it’s based on. In summer 2011, Voce … Continue reading on sweet tooth
A Noodle-Centric Next Chapter
Some personal news. Throughout the last nearly four years, my job situation has been..fluid. There’s been freelance work, contract work, retail work and just about everything else you can imagine. I’ve managed social media programs, written white papers, edited email newsletters and slung more than a few lattes over that time. Now it’s time for … Continue reading A Noodle-Centric Next Chapter
Vertigo, MAD and the Power of Weird Brands
There needs to be a place for material outside the mainstream. [Note: I wrote the below back in August but obviously never published it. In the wake of the news that Dan DiDio has seemingly been pushed out of DC Comics and that DC Collectibles is reclaiming the DC Direct name it was founded under … Continue reading Vertigo, MAD and the Power of Weird Brands
Selling Doctor Sleep
My latest post at The Hollywood Reporter is a recap of the marketing campaign for Doctor Sleep. Warner Bros.’ marketing and promotions campaign has used connections to the original to make sure audiences understand this is a sequel, but that’s come at the expense of explaining this movie’s characters and story. Below is a closer … Continue reading Selling Doctor Sleep
The Egg on North Face
North Face is not, by any means, the first company to try and alter their own Wikipedia entry for marketing-related purposes. They might, though, be the first to so publicly tout doing so and have their success presented as a successful effort to overcome the “obstacle” presented by the site’s own dictum that such efforts … Continue reading The Egg on North Face
Less Of Your Marketing Matters Than You Thought
There’s a standard in the marketing/advertising field that someone has to be exposed to X number of messages about your product or brand before they choose to make a purchase. In some cases that’s up to a dozen instances of what’s called “effective frequency” in others it’s as little as three. A good chunk of … Continue reading Less Of Your Marketing Matters Than You Thought
Content Marketing Insights: Developing a Program Framework – Creating a Mission Statement
A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best practices and essential steps to take when developing or evaluating a program for you or your organization. Corporate mission statements really came into vogue in the last 40 years or … Continue reading Content Marketing Insights: Developing a Program Framework – Creating a Mission Statement
Content Marketing Insights: Developing a Program Framework – General Principles
A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best practices and essential steps to take when developing or evaluating a program for you or your organization. When you, your team and whatever other stakeholders are laying the groundwork for … Continue reading Content Marketing Insights: Developing a Program Framework – General Principles
No, Ethics Have Been Around For A While Now
Of all the various issues raised by the dueling documentaries - one on Hulu, one on Netflix - recounting the events of Fyre Festival, one of the most pervasive has been the actions of Jerry Media, a creative agency hired by the founders of Fyre to promote the event online. The agency, which produced the … Continue reading No, Ethics Have Been Around For A While Now