Less Of Your Marketing Matters Than You Thought

There’s a standard in the marketing/advertising field that someone has to be exposed to X number of messages about your product or brand before they…

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Content Marketing Insights: Developing a Program Framework – Creating a Mission Statement

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best…

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Content Marketing Insights: Developing a Program Framework – General Principles

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best…

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No, Ethics Have Been Around For A While Now

Of all the various issues raised by the dueling documentaries - one on Hulu, one on Netflix - recounting the events of Fyre Festival, one…

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Take the Pressure Off Social Responses

More terrible data pushing the terrible notion that brands engaging in marketing efforts via social media should feel the need to respond to each and…

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Content Marketing Programs Require More Than Three Steps to Develop

Over the course of the last several years there have been countless blog posts, videos and other material shared by various experts (both real and…

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Use Every Platform (That Makes Sense)

The first teaser trailer for the updated, photo-realistically animated version of The Lion King isn’t great. It’s a shot-for-shot remake of a scene from the…

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Business Products Require Editorial Responsibility

Here’s the question asked in the headline at Nieman Lab: Is the email newsletter a business product or an editorial responsibility? The subsequent post offers…

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What I Accomplished In 2018

Every year is interesting in its own right. There are ups and downs and moments in between, things that will never be forgotten and things…

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Media Awareness is Critical to Content Marketing

There’s been a lot of announcements recently about television advertising changing in various ways. I’m not necessarily talking about the kind of targeted, addressable ads…

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