on sweet tooth

“Sweet Tooth” an adaptation of the Vertigo series from writer/artist Jeff Lemire, debuted on Netflix earlier this month and has been accumulating positive reviews and word of mouth. https://www.youtube.com/watch?v=9zG9RuJb3QU The series’ debut caused me to realize it was almost exactly a year ago I first encountered the comics it’s based on. In summer 2011, Voce … Continue reading on sweet tooth

A Noodle-Centric Next Chapter

Some personal news. Throughout the last nearly four years, my job situation has been..fluid. There’s been freelance work, contract work, retail work and just about everything else you can imagine. I’ve managed social media programs, written white papers, edited email newsletters and slung more than a few lattes over that time. Now it’s time for … Continue reading A Noodle-Centric Next Chapter

Vertigo, MAD and the Power of Weird Brands

There needs to be a place for material outside the mainstream. [Note: I wrote the below back in August but obviously never published it. In the wake of the news that Dan DiDio has seemingly been pushed out of DC Comics and that DC Collectibles is reclaiming the DC Direct name it was founded under … Continue reading Vertigo, MAD and the Power of Weird Brands

Selling Doctor Sleep

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Doctor Sleep. Warner Bros.’ marketing and promotions campaign has used connections to the original to make sure audiences understand this is a sequel, but that’s come at the expense of explaining this movie’s characters and story. Below is a closer … Continue reading Selling Doctor Sleep

Content Marketing Insights: Developing a Program Framework – Creating a Mission Statement

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best practices and essential steps to take when developing or evaluating a program for you or your organization. Corporate mission statements really came into vogue in the last 40 years or … Continue reading Content Marketing Insights: Developing a Program Framework – Creating a Mission Statement

Content Marketing Insights: Developing a Program Framework – General Principles

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best practices and essential steps to take when developing or evaluating a program for you or your organization. When you, your team and whatever other stakeholders are laying the groundwork for … Continue reading Content Marketing Insights: Developing a Program Framework – General Principles