Take the Pressure Off Social Responses

More terrible data pushing the terrible notion that brands engaging in marketing efforts via social media should feel the need to respond to each and…

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Content Marketing Programs Require More Than Three Steps to Develop

Over the course of the last several years there have been countless blog posts, videos and other material shared by various experts (both real and…

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Use Every Platform (That Makes Sense)

The first teaser trailer for the updated, photo-realistically animated version of The Lion King isn’t great. It’s a shot-for-shot remake of a scene from the…

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Business Products Require Editorial Responsibility

Here’s the question asked in the headline at Nieman Lab: Is the email newsletter a business product or an editorial responsibility? The subsequent post offers…

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What I Accomplished In 2018

Every year is interesting in its own right. There are ups and downs and moments in between, things that will never be forgotten and things…

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Media Awareness is Critical to Content Marketing

There’s been a lot of announcements recently about television advertising changing in various ways. I’m not necessarily talking about the kind of targeted, addressable ads…

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“Hey, Saw You Wrote About…”

OK, so let’s talk about this Tweet. https://twitter.com/PatrickCoffee/status/1061610745241264129 I understand where the PR practitioners who are sending the emails described in that excerpt are coming…

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Corporate Activism Is The Future Conservatives Want, Right?

As the wave of companies announcing they were cutting ties with the National Rifle Association following the shooting in Parkland, FL was cresting, the Georgia…

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Content Marketing Is Not Form Dependent

There’s a good story that appeared on Adweek recently discussing why some companies had started print magazines. The reasons include both marketing of the company…

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Content Marketing is Functional, Not Delightful

Over the last few weeks I’ve shared a series of posts about how the oft-repeated goal of “delighting” your customers through content marketing isn’t exactly…

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