Tag: measurement

Any marketer worth his or her salt spends a good amount of time looking at their web analytics and trying to figure out where their visitors are coming from, where they're entering the site, how they're navigating around once they get there and how long they're sticking around. Most of the people who do so … Continue reading Create Shareable Content, Regardless of the Sharing Tools

(Update - W&K released some of the stats from the effort, including sales numbers. So good on them for reporting that but my points below remain that this looks and smells like a PR push.) Unless you've been completely disconnected from the internet for the last 48 hours you've no doubt heard about the campaign … Continue reading When an advertising agency runs a PR campaign

Marketers are always asked to go after "influencers." Whether it's traditional media, where that audience would be reached through the placement of a story in a they're believed to read or social media, where it's the writer/podcaster/whatever that is the one seen as doing the influencing, it's a common target for most programs. It's also … Continue reading Defining Influence

Early on the in the life of the "social web" - back in the barely remembered past of 2005 and such - there was lots of talk about engagement being a metric that marketers had to be paying attention to. But just how that was defined was fuzzy and everyone seemed to have a different … Continue reading Engagement measuring