Word of Mouth is Word of Mouth

There’s an interesting story in the New York Times from over the past weekend about the difference between online and offline consumer sentiment. Nothing in…

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Social Media Drives Young People to Theaters

A study released last week from Omnicom (disclosure: the parent company of Porter Novelli, which owns Voce, which is where I actually work. It’s complicated)…

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TALK Influencer Recap

New from me at Voce Nation: I had a chance to attend the TALK Influence event held by WOMMA at Google Chicago this morning. Here’s…

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20th Century Fox Won’t Feed Pirates, Drops Out of SDCC Hall H

Reports are circulating today that 20th Century Fox has decided it will not participate in Hall H panels at San Diego Comic-Con this year, a…

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Twitter and Facebook Want to Enhance TV Viewing, But What About Movies?

Facebook announced recently a collection of new tools designed to help TV networks and studios encourage and curate fan interaction, conversation and engagement around their…

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Tracking 2014 movie buzz

Two separate stories about tracking buzz and anticipation for some upcoming movies: First, Buzzfeed and Variety are working together to track social media buzz and…

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Hollywood and Social Media V2.7

From a Wall Street Journal story from earlier this month that I’ve been sitting on since then because I’ve had other things going on: Hollywood is…

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Movie Marketing Madness: Shame

Many of us struggle with an addiction of some sort. Whether it’s over-eating or too many chocolate cravings or something far more serious there’s something…

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Movie Marketing Madness: The Artist

Stars can fall just as fast as they rise. The attention span of the celebrity following public is, and always has been, notoriously short. As…

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Movie Marketing Madness: My Week With Marilyn

These days we think we know the private lives of big stars. With paparazzi taking photos of them whenever they step out for a Slurpee…

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