Word of Mouth is Word of Mouth

There’s an interesting story in the New York Times from over the past weekend about the difference between online and offline consumer sentiment. Nothing in the story should be all that surprising to the seasoned social content marketing professional. Yes, there’s often a clear divide between online and offline sentiment and conversation. And yes, people … Continue reading Word of Mouth is Word of Mouth

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Social Media Drives Young People to Theaters

A study released last week from Omnicom (disclosure: the parent company of Porter Novelli, which owns Voce, which is where I actually work. It’s complicated) and National CineMedia has some interesting things to say about what it is that prompts young people (I won't use *that* word) to head to the movie theater. The full … Continue reading Social Media Drives Young People to Theaters

TALK Influencer Recap

New from me at Voce Nation: I had a chance to attend the TALK Influence event held by WOMMA at Google Chicago this morning. Here’s a Storify collection of the big takeaways from the speaker presentations and panels. Source: Influencer Marketing at WOMMA’s TALK Influencer Event « Voce Communications

20th Century Fox Won’t Feed Pirates, Drops Out of SDCC Hall H

Reports are circulating today that 20th Century Fox has decided it will not participate in Hall H panels at San Diego Comic-Con this year, a direct response to repeated incidents involving it and other studios where exclusive footage revealed there is quickly leaked online via cellphone videos and more. Last year in particular Fox had … Continue reading 20th Century Fox Won’t Feed Pirates, Drops Out of SDCC Hall H

Twitter and Facebook Want to Enhance TV Viewing, But What About Movies?

Facebook announced recently a collection of new tools designed to help TV networks and studios encourage and curate fan interaction, conversation and engagement around their shows.The status network is encouraging networks and studios to post clips in near-realtime, engage with fans throughout show broadcasts, offer polls that solicit fan feedback, publish custom graphics and more. … Continue reading Twitter and Facebook Want to Enhance TV Viewing, But What About Movies?

Tracking 2014 movie buzz

Two separate stories about tracking buzz and anticipation for some upcoming movies: First, Buzzfeed and Variety are working together to track social media buzz and headlines around the movies nominated for Golden Globes.  The BuzzFeed Movie­Tracker (methodology below) measured online interest for Dec. 15-29 and found “Wolf of Wall Street” racked up most page views … Continue reading Tracking 2014 movie buzz

Hollywood and Social Media V2.7

From a Wall Street Journal story from earlier this month that I’ve been sitting on since then because I’ve had other things going on: Hollywood is doing more than using Twitter and Facebook as mere promotional tools. After several years of experimenting, studios have thrown themselves deeply into a medium which is still barely understood. They … Continue reading Hollywood and Social Media V2.7

Movie Marketing Madness: Shame

Many of us struggle with an addiction of some sort. Whether it’s over-eating or too many chocolate cravings or something far more serious there’s something that draws us and compels us to indulge even if our conscious mind knows that it’s bad for us. For some people that’s sex. And while that is often the … Continue reading Movie Marketing Madness: Shame

Movie Marketing Madness: The Artist

Stars can fall just as fast as they rise. The attention span of the celebrity following public is, and always has been, notoriously short. As soon as one star or starlet captures the attention of the public they're already looking for another that is newer and more exciting to follow. The moment one is found … Continue reading Movie Marketing Madness: The Artist

Movie Marketing Madness: My Week With Marilyn

These days we think we know the private lives of big stars. With paparazzi taking photos of them whenever they step out for a Slurpee with their kids and countless magazines, blogs and other publications ready to run them and elaborate on what their entire outing was like there seems to be no moment that … Continue reading Movie Marketing Madness: My Week With Marilyn