Movie Marketing Madness: Mission: Impossible – Ghost Protocol

The Mission: Impossible franchise has probably at this point gone on longer than anyone originally involved could possible. What started out as a high-concept TV series has now become a film series that’s already spawned three movies that have achieved success of varying levels under the directorship of a variety of helmers. 1996’s debut film … Continue reading Movie Marketing Madness: Mission: Impossible – Ghost Protocol

Movie Marketing Madness: Sherlock Holmes – A Game of Shadows

2009’s reimagination of Sherlock Holmes via a big-screen adaptation starring Robert Downey Jr. in the title role was something of a mixed bag for me. While I enjoyed the performance and the chemistry and banter between him and Jude Law as Dr. Watson this was certainly something far different than the Basil Rathbone classics I’d … Continue reading Movie Marketing Madness: Sherlock Holmes – A Game of Shadows

Movie Marketing Madness: The Muppets

If you ask me it doesn't get much better than good old fashioned Vaudeville. Marx Brothers, Hope and Crosby, Burns and Allen...even one of my favorite Billy Crystal movies is Mr. Saturday Night, an homage to that era of comedy. It's all about the writing and the timing with this sort of comedy and that's … Continue reading Movie Marketing Madness: The Muppets

Movie Marketing Madness: A Very Harold and Kumar 3D Christmas

I have to admit that when I first saw the original Harold and Kumar Go To White Castle years ago I was extraordinarily underwhelmed. Sure there were some funny moments and it was enjoyable overall but by the time I'd gotten around to seeing it the expectations were built up so that I expected it … Continue reading Movie Marketing Madness: A Very Harold and Kumar 3D Christmas

Movie Marketing Madness: Tower Heist

The last several years have left more than a few folks feeling like they've been willing participants in their own robberies. Money that we were assured would be available to us dried up and disappeared because of the greed and subsequent shady dealings of certain individuals who are in the financial system. Not that things … Continue reading Movie Marketing Madness: Tower Heist

Movie Marketing Madness: Real Steel

Setting a story “in the not too-distant future” is kind of a great narrative get out of jail free card. You can still do whatever you want, really, but also don’t have to create a whole new world in order to tell the story. Cars are likely still cars and houses are still houses. And … Continue reading Movie Marketing Madness: Real Steel

Movie Marketing Madness: Moneyball

Growing up a lifelong Chicago Cubs fan I have a...skewed perspective on baseball. My formative years (read: up until the age of 34) were during the ownership of the club by Tribune Co., meaning if I had a nickel for every conversation that included the phrase “...well they’re making plenty of money even by losing … Continue reading Movie Marketing Madness: Moneyball

Movie Marketing Madness: Contagion

Few things freak me out more than movies or stories about viruses. It’s not that I’m a germaphobe - though I do carry some sort of hand sanitizer bottle with me just about everywhere - it’s that the idea of an unstoppable pandemic that sweeps across borders in no time scares me on a fundamental … Continue reading Movie Marketing Madness: Contagion

Movie Marketing Madness: 30 Minutes or Less

How we react and behave in high pressure situations defines us to a great extent. There are varying degrees of what can be considered “high pressure” that range from periods of great stress that last months or even years to just a few moments that carry high stakes for ourselves and those around us. It’s … Continue reading Movie Marketing Madness: 30 Minutes or Less

Movie Marketing Madness: The Change-Up

Lucky is the person who is completely satisfied with the life they're leading. A lot of people, though, go through their lives wishing certain things were different or that their situation was changed. Even if they're very happy there can be moments where someone wishes this, that or the other part of their lives were … Continue reading Movie Marketing Madness: The Change-Up