Movie Marketing Madness: Mission: Impossible – Ghost Protocol

The Mission: Impossible franchise has probably at this point gone on longer than anyone originally involved could possible. What started out as a high-concept TV…

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Movie Marketing Madness: Sherlock Holmes – A Game of Shadows

2009’s reimagination of Sherlock Holmes via a big-screen adaptation starring Robert Downey Jr. in the title role was something of a mixed bag for me.…

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Movie Marketing Madness: The Muppets

If you ask me it doesn't get much better than good old fashioned Vaudeville. Marx Brothers, Hope and Crosby, Burns and Allen...even one of my…

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Movie Marketing Madness: A Very Harold and Kumar 3D Christmas

I have to admit that when I first saw the original Harold and Kumar Go To White Castle years ago I was extraordinarily underwhelmed. Sure…

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Movie Marketing Madness: Tower Heist

The last several years have left more than a few folks feeling like they've been willing participants in their own robberies. Money that we were…

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Movie Marketing Madness: Real Steel

Setting a story “in the not too-distant future” is kind of a great narrative get out of jail free card. You can still do whatever…

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Movie Marketing Madness: Moneyball

Growing up a lifelong Chicago Cubs fan I have a...skewed perspective on baseball. My formative years (read: up until the age of 34) were during…

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Movie Marketing Madness: Contagion

Few things freak me out more than movies or stories about viruses. It’s not that I’m a germaphobe - though I do carry some sort…

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Movie Marketing Madness: 30 Minutes or Less

How we react and behave in high pressure situations defines us to a great extent. There are varying degrees of what can be considered “high…

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Movie Marketing Madness: The Change-Up

Lucky is the person who is completely satisfied with the life they're leading. A lot of people, though, go through their lives wishing certain things…

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