How Prepared Are Marketers for Deepfakes?

You can’t blame Scarlett Johansson for feeling the fight against deepfake porn featuring her face isn’t worth the effort. She has faith most people know…

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Use Every Platform (That Makes Sense)

The first teaser trailer for the updated, photo-realistically animated version of The Lion King isn’t great. It’s a shot-for-shot remake of a scene from the…

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Business Products Require Editorial Responsibility

Here’s the question asked in the headline at Nieman Lab: Is the email newsletter a business product or an editorial responsibility? The subsequent post offers…

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Media Awareness is Critical to Content Marketing

There’s been a lot of announcements recently about television advertising changing in various ways. I’m not necessarily talking about the kind of targeted, addressable ads…

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“Hey, Saw You Wrote About…”

OK, so let’s talk about this Tweet. https://twitter.com/PatrickCoffee/status/1061610745241264129 I understand where the PR practitioners who are sending the emails described in that excerpt are coming…

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Corporate Activism Is The Future Conservatives Want, Right?

As the wave of companies announcing they were cutting ties with the National Rifle Association following the shooting in Parkland, FL was cresting, the Georgia…

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Content Marketing Is Not Form Dependent

There’s a good story that appeared on Adweek recently discussing why some companies had started print magazines. The reasons include both marketing of the company…

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Content Marketing is Functional, Not Delightful

Over the last few weeks I’ve shared a series of posts about how the oft-repeated goal of “delighting” your customers through content marketing isn’t exactly…

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Aligning Content Marketing Objectives to Reality

There’s a concept that’s pervasive in the content marketing field that each time you put your brand and message in front of the audience -…

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How and When Your Content Marketing Is Delivered Impacts How It’s Receieved

How content marketing is received depends greatly on factors outside of the control of the marketers.