Everyone needs some time off now and again. Social media influencers, it seems, are increasingly deciding to log off for a bit, burnt out by the time and effort needed to keep up with the schedules they’ve established for publishing new material. They know that doing so is filled with risks, as whatever success they’ve … Continue reading Creators to Social Media Platforms: We Were On A Break!
Influencers still peddling the same bromides they have been for years. I recently had the misfortune to watch a video of an influencer talking about...well...the stuff influencers talk about. This individual is someone who has been recognized as a deep thinker by various news organizations, put on important lists and given opportunities to spread his … Continue reading Everything Old Is Still Old
North Face is not, by any means, the first company to try and alter their own Wikipedia entry for marketing-related purposes. They might, though, be the first to so publicly tout doing so and have their success presented as a successful effort to overcome the “obstacle” presented by the site’s own dictum that such efforts … Continue reading The Egg on North Face
There’s a standard in the marketing/advertising field that someone has to be exposed to X number of messages about your product or brand before they choose to make a purchase. In some cases that’s up to a dozen instances of what’s called “effective frequency” in others it’s as little as three. A good chunk of … Continue reading Less Of Your Marketing Matters Than You Thought
A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best practices and essential steps to take when developing or evaluating a program for you or your organization. Corporate mission statements really came into vogue in the last 40 years or … Continue reading Content Marketing Insights: Developing a Program Framework – Creating a Mission Statement
One of the hallmarks of the first era of PR blogging was that everyone was a problem fixer. Any time a company made the slightest misstep and experienced any kind of blowback from its behavior there were a dozen experts right there to identify what went wrong and share their solutions to the reading public, … Continue reading Marketing Is Partly Fixing Non-Existent Problems
A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best practices and essential steps to take when developing or evaluating a program for you or your organization. When you, your team and whatever other stakeholders are laying the groundwork for … Continue reading Content Marketing Insights: Developing a Program Framework – General Principles
The only thing surprising about the comments made by Netflix in its shareholder report about how it’s competing against Fortnite more than it is HBO is how surprised so many people were. That level of surprise and bewilderment seems indicative of how companies are viewed almost solely within the silos of their industries, assumed to … Continue reading Everyone Is Competing Against Everyone, Just Like Everyone Else
Last week AT&T made headlines when it was revealed it would once more be advertising on YouTube, something it hadn’t done in two years after discovering to its great dismay and shock that those ads might be appearing alongside offensive - or at least questionable - material. The company had decided that YouTube had addressed … Continue reading “Brand Safe” Has Never Been a Thing
You can’t blame Scarlett Johansson for feeling the fight against deepfake porn featuring her face isn’t worth the effort. She has faith most people know it isn’t actually her in those videos and knows that attempts at legal action would likely be as effective as shooting arrows at a cloud. If you’re not familiar with … Continue reading How Prepared Are Marketers for Deepfakes?