Creators to Social Media Platforms: We Were On A Break!

Everyone needs some time off now and again. Social media influencers, it seems, are increasingly deciding to log off for a bit, burnt out by the time and effort needed to keep up with the schedules they’ve established for publishing new material. They know that doing so is filled with risks, as whatever success they’ve … Continue reading Creators to Social Media Platforms: We Were On A Break!

Content Marketing Insights: Developing a Program Framework – Creating a Mission Statement

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best practices and essential steps to take when developing or evaluating a program for you or your organization. Corporate mission statements really came into vogue in the last 40 years or … Continue reading Content Marketing Insights: Developing a Program Framework – Creating a Mission Statement

Content Marketing Insights: Developing a Program Framework – General Principles

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best practices and essential steps to take when developing or evaluating a program for you or your organization. When you, your team and whatever other stakeholders are laying the groundwork for … Continue reading Content Marketing Insights: Developing a Program Framework – General Principles

Everyone Is Competing Against Everyone, Just Like Everyone Else

The only thing surprising about the comments made by Netflix in its shareholder report about how it’s competing against Fortnite more than it is HBO is how surprised so many people were. That level of surprise and bewilderment seems indicative of how companies are viewed almost solely within the silos of their industries, assumed to … Continue reading Everyone Is Competing Against Everyone, Just Like Everyone Else