Less Of Your Marketing Matters Than You Thought

There’s a standard in the marketing/advertising field that someone has to be exposed to X number of messages about your product or brand before they…

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Content Marketing Insights: Developing a Program Framework – Creating a Mission Statement

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best…

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Marketing Is Partly Fixing Non-Existent Problems

One of the hallmarks of the first era of PR blogging was that everyone was a problem fixer. Any time a company made the slightest…

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Content Marketing Insights: Developing a Program Framework – General Principles

A content marketing program is more complex than some would have you believe. This is one in a series of posts laying out some best…

Continue reading → Content Marketing Insights: Developing a Program Framework – General Principles

Everyone Is Competing Against Everyone, Just Like Everyone Else

The only thing surprising about the comments made by Netflix in its shareholder report about how it’s competing against Fortnite more than it is HBO…

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“Brand Safe” Has Never Been a Thing

Last week AT&T made headlines when it was revealed it would once more be advertising on YouTube, something it hadn’t done in two years after…

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How Prepared Are Marketers for Deepfakes?

You can’t blame Scarlett Johansson for feeling the fight against deepfake porn featuring her face isn’t worth the effort. She has faith most people know…

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Use Every Platform (That Makes Sense)

The first teaser trailer for the updated, photo-realistically animated version of The Lion King isn’t great. It’s a shot-for-shot remake of a scene from the…

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Business Products Require Editorial Responsibility

Here’s the question asked in the headline at Nieman Lab: Is the email newsletter a business product or an editorial responsibility? The subsequent post offers…

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Media Awareness is Critical to Content Marketing

There’s been a lot of announcements recently about television advertising changing in various ways. I’m not necessarily talking about the kind of targeted, addressable ads…

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