Movie Marketing Madness: By The Sea

There are few films more profoundly disturbing than Who’s Afraid of Virginia Wolfe. At least to those who are married or in long-term relationships. The portrait of a marriage whose facade is beginning to crumble with disastrous, if sometimes hilarious, consequences is just rough to watch. Even putting aside Wolfe, the idea of marriages and…… Continue reading Movie Marketing Madness: By The Sea

Movie Marketing Madness: Salt

Here’s an admission that I need to make right upfront: I don’t think Angelina Jolie is the sexiest, most beautiful woman in the world. Oh she’s pretty enough, but I’ve never found her that attractive and give most stories that sing her praises as such a hearty rolling of the eyes. But my “type” has…… Continue reading Movie Marketing Madness: Salt

Mr. and Mrs. Smith – Marketing Recap

Brief Take Make no mistake, the core of this movie’s advertising was not done via traditional means. Instead it was done on the covers of People and US Weekly. The poster is very cool and the trailer makes it look very slick but I can’t get over the feeling that there’s no soul in the…… Continue reading Mr. and Mrs. Smith – Marketing Recap

Selling Alexander

You can read my full recap of the marketing for Alexander at Film Threat. The fictional biography (?) of Alexander the Great, this Oliver Stone owes its existence to “Gladiator” and owes a debt of gratitude to whoever pulled the plug on Baz Luhrmann’s planned biopic covering the same subject. This one though presents some…… Continue reading Selling Alexander

Selling Shark Tale

You can read my full recap of the marketing for Shark Tale at Film Threat. So Dreamworks now shows up to the CGI-animated underwater story an hour and a half into the party and, to make matters worse, they forgot to bring the beer. Dreamworks’ philosophy seems to be to make movies that are “edgy”…… Continue reading Selling Shark Tale