Twitter Adds Customer Service Features

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Twitter has introduced new features designed to make handling customer service issues directly on the platform a bit easier for all involved. A new setting on profiles will allow them to show users whether or not the account handles customer service feedback and if so what those support hours are, the latter to better set … Continue reading Twitter Adds Customer Service Features

Twitter Adds Features to Direct Messages

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Twitter keeps trying to make up for time lost while it ignored Direct Messages by adding more features to the messaging tool, this time adding read receipts, "...is typing" indicators and the ability to preview links shared in messages. This brings it in line with other messaging tools like Facebook Messenger, iMessage and more. Read … Continue reading Twitter Adds Features to Direct Messages

The NFL Tries to Tell People How to Use Hashtags

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With the football season about to start, the NFL in partnership with Twitter announced yesterday a set of official hashtags for all the teams. The @NFL and @Twitter release new emojis for all 32 teams. @TwitterSports#RiseUp #DawgPound #FinsUp #FlyEaglesFly pic.twitter.com/LCKgogtfwc — Good Morning America (@GMA) September 7, 2016 //platform.twitter.com/widgets.js Wait, official hashtags? Yeah, that's right. … Continue reading The NFL Tries to Tell People How to Use Hashtags

Twitter Adds Button for Live Video Alerts

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According to a report on Buzzfeed, Twitter is testing a new button that would let people opt-in to receive alerts when someone they're following starts live-streaming on Periscope and promotes the broadcast via Twitter. The idea is that these are the people whose broadcasts are really important to you and so you want to receive … Continue reading Twitter Adds Button for Live Video Alerts

Twitter Adds Live Video to Content Monetization Efforts

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Following up on its announcement the other day of revenue sharing with video content creators, Twitter today said live video broadcasters can also monetize their efforts. Specifically, Twitter wants to allow brands and other influencers to make money with their Periscope live streams. As an example they're pointing to a campaign involving Chase and Grey … Continue reading Twitter Adds Live Video to Content Monetization Efforts

Twitter Expands Influencer Payment Program

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Twitter announced today an expansion of its Amplifier Publisher Program, which allows those creating videos to opt-in to include pre-roll ads on those videos, taking a cut of the revenue generated by those ads. The program requires they sign up for Niche, a service Twitter acquired in 2015 that helps those with sizable social followings … Continue reading Twitter Expands Influencer Payment Program

Twitter’s Promoted Stickers Cause Sticker (Sorry) Shock

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According to Buzzfeed, Twitter's Promoted Stickers will set you back $500,000. Not all of that needs to be spent on Stickers - advertisers can allocate some of it to other ad units - but if they want to play with Stickers they need to be prepared to open their checkbook for that amount at minimum. … Continue reading Twitter’s Promoted Stickers Cause Sticker (Sorry) Shock

Facebook Autoplay Videos, Google SEO Changes and More: Quick Takes for 8/24/16

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Facebook is testing video with autoplay sound (TechCrunch, 8/23/16) Oh come on, like you weren't assuming this was going to happen at some point in the very near future. This is absolutely being pushed by advertisers, who are likely willing to pay just a little bit more for the sound to be on as soon … Continue reading Facebook Autoplay Videos, Google SEO Changes and More: Quick Takes for 8/24/16

NPR Removes Comments, Twitter Fights Harassment and More: Quick Takes for 8/19/16

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NPR Website To Get Rid Of Comments (NPR, 8/17/16) This has spurred much debate in media circles over the value of comments, particularly if they're only appealing to and being used by a small percentage of an overall audience. Personally I understand where NPR is coming from on this topic, but anytime publishers of any … Continue reading NPR Removes Comments, Twitter Fights Harassment and More: Quick Takes for 8/19/16

Blab’s End, Twitter’s Promoted Stickers and More: Quick Takes for 8/15/16

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Publishers Flock to New Instagram Stories (Wall Street Journal, 8/12/16) Most companies - be they media or other brands - will usually flock to what's known in times of upheaval. While Instagram's Stories may not differ substantially from Snapchat's, the fact that it's not just a low barrier to entry but can take advantage of … Continue reading Blab’s End, Twitter’s Promoted Stickers and More: Quick Takes for 8/15/16