My latest post at The Hollywood Reporter is a recap of the marketing for Dumbo. The marketing has touted how grand the scale of the story is and how singular the director’s creative vision was to bring it to life. Disney, fresh from finalizing its acquisition of Fox, brings Dumbo to theaters this week. The…… Continue reading Selling Dumbo
Quotes
Selling US
My latest contribution at The Hollywood Reporter is a recap of the marketing campaign for Us. Universal has mounted a campaign that emphasizes the movie’s message of identity and body horror, while also making sure audiences understand it comes from the same filmmaker behind the much buzzed-about Get Out. Here’s a look at the campaign:…… Continue reading Selling US
The Stunts Selling 2018’s Movies
My latest post on Adweek looks at some of the most notable publicity beats and stunts selling a handful of movies this year. To make a significant impact, some of this year’s biggest and most notable releases worked hard to generate buzz. Here are seven movie marketing executions that stood out among a sea of…… Continue reading The Stunts Selling 2018’s Movies
Selling The Grinch
My latest marketing recap at The Hollywood Reporter is for Universal’s latest big-screen adaptation of The Grinch. Universal has turned out campaign that makes the character’s, well, grinchiness the central component of the messaging to the audience. via ‘Grinch’ Movie Billboards: There’s Some Gleefully Cynical Promotion | Hollywood Reporter
Selling Halloween
My latest movie marketing recap, this one for Halloween, is up at The Hollywood Reporter. As with a number of horror franchises, the Halloween series has taken various twists and turns since John Carpenter’s 1978 original introduced audiences to Laurie Strode and Michael Myers. Now, after seven sequels to that first film and a 2007…… Continue reading Selling Halloween
Sony Markets VENOM to Pre-Teen Boys
Almost everything about the marketing for VENOM comes off as if you gave a bunch of 11-year-old boys bath salts and asked what they want in a comic book movie. the studio this week releases Venom. Tom Hardy stars as Eddie Brock, an investigative journalist currently chasing down a story involving a science company run…… Continue reading Sony Markets VENOM to Pre-Teen Boys
QOTD: 9/5/14
A thousand times this: So, yeah, I’m down with this retro movement. Bring back personal blogs. Bring back RSS. Bring back the fun. Screw Big Internet. via Big Internet | ROUGH TYPE.
QOTD: 2/4/13
“Anyone with a public forum should feel a certain responsibility to the greater good, whether you have a blog, a column, a podcast, a radio show or a steady TV gig.” While Bill Simmons is talking about calling BS on athletes who appear to be doping in some way, shape or form. But there’s a…… Continue reading QOTD: 2/4/13
Baptism as an active, present thing
It was not something I did. It happed to me and it has shaped reality for me ever since. My parents brought me up in the faith, teaching me the Word of God. The Lord Jesus has brought into my life so many people to show me His grace (my wife, Faith, being the most…… Continue reading Baptism as an active, present thing
More on owning your online platform
Consider this my seconding of everything Marshall Kirkpatrick has to say about writing, owning your main online publishing platform and so on. The entire thing is great and thought-provoking but this sticks out for me: Maybe there’s something to be said about using a personal blog as a scratch-pad to solicit initial discussion on a…… Continue reading More on owning your online platform
