Selling Spider-Man: Into the Spider-Verse

You can read my full recap of Sony's marketing campaign for Spider-Man: Into the Spider-Verse at The Hollywood Reporter. To launch the animated feature Spider-Man: Into the Spider-Verse, Sony has built a campaign around getting fans talking about its most unusual and unexpected Spider-Man project to date. Screenings, fan Q&A sessions and convention appearances have … Continue reading Selling Spider-Man: Into the Spider-Verse