Selling Spider-Man: Into the Spider-Verse

You can read my full recap of Sony’s marketing campaign for Spider-Man: Into the Spider-Verse at The Hollywood Reporter.

To launch the animated feature Spider-Man: Into the Spider-Verse, Sony has built a campaign around getting fans talking about its most unusual and unexpected Spider-Man project to date. Screenings, fan Q&A sessions and convention appearances have generated some of the franchise’s most positive reviews to date and has the movie tracking to land in the $30-35 million opening weekend range.

via ‘Spider-Verse’: How Sony Marketed Its New Spider-Man Film | Hollywood Reporter

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