Selling Bumblebee

My latest movie marketing recap is up at The Hollywood Reporter.

After five features with Michael Bay directing big freaking robots and increasingly over-the-top stories, Paramount takes its Transformers franchise in a new direction with this week’s Bumblebee.

via Character-Driven ‘Bumblebee’ Marks New Direction for ‘Transformers’ Series | Hollywood Reporter

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.