Archive for March 2009

Out of Office: 3/30 – 4/3

There are a few reasons behind my decision to take this week off from writing at MMM: Work is really busy and, after what could best be described as a “wonky” week last week I feel like I’m behind and need to not be. There are some things I have in mind for a next … Continue reading

Marketing Madness in 60 Seconds: 3/27/09

Social Media: If we do decide to adopt something akin to impressions, a long-valued metric in the traditional media world, to online can we at least agree to call it something better? There’s got to be a better term out there for this concept that doesn’t come with all the fuzzy connotations this one does. … Continue reading

DVD Review: Appaloosa

I really, really like Appaloosa and even began, shortly after watching it, that it might be my second favorite modern Western, behind only Unforgiven. Appaloosa is the story of two lawmen-for-hire, played by Ed Harris (who also directed) and Viggo Mortenson. The pair come to the small town of Appaloosa to help the locals with … Continue reading

Movie Marketing Madness: Monsters Vs. Aliens

Dreamworks Animation must feel like it finally has a position of power in the family entertainment game. Despite being the home of bona fide blockbusters like Shrek, Shrek II and Shrek the Third, most all non-Shrek animated features have had either minimal success or not done very well at all. But last year that started … Continue reading

DVD Review: Quantum of Solace

For some reason Quantum of Solace, the most-recent outing of super-spy James Bond, got lukewarm reviews when it came out in theaters. I’m not sure why that was since I actually quite enjoyed it and even thought it was an improvement over 2006’s Casino Royale. Picking up right, more or less, where that previous movie … Continue reading

DVD Review: Being There

Have you ever watched an acrobat and marveled at the control they have over their bodies? Just sat there and been amazed at how they can move their limbs in ways that you just can’t considering you count every time you don’t trip while walking up the stairs as a massive, massive success? That’s kind … Continue reading

Movie Journal: The Manhattan Project

I don’t know about you but I always think of The Manhattan Project in the same vein as Wargames. You know, two movies about some kid in the mid-80s who’s smarter than adults around him and who uses those smarts to blow up the world, or at least Ithaca, New York and the surrounding states. … Continue reading

Movie Journal: A Funny Thing Happened on the Way to the Forum

For whatever reason I had never actually seen A Funny Thing Happened on the Way to the Forum before coming across it on Hulu a little while ago. I certainly knew of it but had just missed it time and time again. Forum, though, is not to be missed, especially if you’re a fan of … Continue reading

Quick Takes: 3/23/09

A few stories I wanted to mention that have been accumulating in my RSS reader but don’t have a lot of commentary to add on to: The Hollywood Reporter is gearing up for the 38th annual Key Art Awards, being held this June, which reward the best in movie marketing asset creation. Anyone want to … Continue reading

Returning to the agency world

I’m back in the world of agencies, clients and all that good stuff: We’re pleased to announce that Chris Thilk is now part of the Voce Nation. He’ll be working with our dedicated social media team, which now numbers eight full-time staff. Chris will continue to be based in the Chicago area, but will make … Continue reading

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