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Mobile, Online, Quick Takes

Facebook Autoplay Videos, Google SEO Changes and More: Quick Takes for 8/24/16

Facebook is testing video with autoplay sound (TechCrunch, 8/23/16) Oh come on, like you weren't assuming this was going to happen at some point in the very near future. This is absolutely being pushed by advertisers, who are likely willing to pay just a little bit more for the sound to be on as soon [...]

Advertising Marketing PR, Content Publishing, Mobile, Online, Quick Takes, Social Media

Blab’s End, Twitter’s Promoted Stickers and More: Quick Takes for 8/15/16

Publishers Flock to New Instagram Stories (Wall Street Journal, 8/12/16) Most companies - be they media or other brands - will usually flock to what's known in times of upheaval. While Instagram's Stories may not differ substantially from Snapchat's, the fact that it's not just a low barrier to entry but can take advantage of [...]

linkedin video
Mobile, Online, Quick Takes

Facebook Messenger Bots, NFL on Snapchat and More: Quick Takes for 8/3/16

WNYC is open sourcing its tool for generating “audiograms,” shareable audio clips for social media (Nieman Lab, 8/1/16) This is a great move. I hope other companies who are developing tools specifically to create different media types for use on social platforms follow suit and open source them, letting anyone access and build off the [...]

Media, Mobile, Voce Communications

Google, Twitter and Faster Mobile News

New from me on Voce Nation... The program, which reportedly involves a handful of publishers at first, will create articles that immediate pop up on mobile screens when they click on a link. Unlike Facebook’s very similar “Instant Article” program (which seems to come and go in fits and starts) neither Google or Twitter will [...]

Mobile, Technology

Bump gets bumped off

Bump will always hold a special place in my heart. While I haven't used the app in over a year, it was the first app I downloaded to my first iPhone years ago. But anyone who doesn't bet on Google offing the apps/services they acquire just isn't paying attention. 2014 is not dawning as a [...]

Movie Marketing, Online

The Internship is to Google as Top Gun is to the Navy

Last week the trailer for The Internship was released. It's terrible on a number of levels, from the ridiculous levels of cultural ignorance shown by Vaughn and Wilson's characters (they know The Hunger Games but not X-Men? Really?) to the tired generational jokes on display here. But in an odd way it appears that this [...]

Blogging, Content Publishing, Online, Publishing, Social Media

Google ties Google+ and Blogger closer together

There's now some tighter integration between Google+ and Blogger with new functionality introduced today that prompts you to share the new Blogger post you just published with your Google+ network. This is mildly interesting - the only thing that's surprising about it is that Google is continuing (for now) to support Blogger instead of completely [...]

Online, RSS

Just awesome

One of the reasons FeedBurner has always been among my favorite companies - even post Google purchase - is that the people who work there are obviously insane. Log into FeedBurner and check out what appears after the "My Feeds..." and you'll know what I mean. So in addition to being thrilled that Google Analytics [...]

Marketing Madness

Marketing Madness in 60 Seconds: 7/31/09

Advertising/Marketing The upfronts are finally beginning to move forward and the networks are finally starting to log some sales. It's not like commercial time is flying off the shelf though, and the take for networks might be in the $1 - $1.5 billion range, down from over $9 billion last year - even though they're [...]

Marketing Madness

Marketing Madness in 60 Seconds: 6/26/09

Advertising/Marketing Yes, the FTC is looking into paid placements of online mentions that aren't fully disclosed by the author. But I'm hoping that what Andy Beal says is right and that most writers won't have to worry about it since there's nothing wrong with what they're doing. For those worried, a simple bit of disclosure [...]