Quick Takes – Marketing and Media News for 2/13/18

I don’t have much to add to it but if you haven’t read this piece at Buzzfeed about the very real dangers we face from…

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Quick Takes – Content Marketing and Media News for 1/23/18

Media Amazon Studios seems to be in the midst of a bit of upheaval in terms of direction, canceling a number of beloved shows (many…

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Why Is Infinite Scrolling Everywhere But Search Results?

One of my least favorite design trends of the last few years is the “infinite scroll.” I’d like to eventually reach the end of the…

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Quick Takes: Content Marketing and Media News for 1/16/18

Media Crackle will rebrand itself as “Sony Crackle” because, according to the story, the company wants to leverage the power of the Sony name. That’s…

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Quick Takes: Content Marketing and Media News for 12/7/17

MEDIA Marvel is expanding its cross-media efforts to podcasts, partnering with Stitcher on a scripted podcast featuring Wolverine. Hollywood studios are hoping digital lockers such…

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Quick Takes: Content Marketing and Media News for 11/16/17

Hoopla, which offers movies and TV shows (as well as e-books, audiobooks and more) on behalf of local libraries, is launching apps for Amazon Fire…

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Quick Takes: Content Marketing and Media News for 11/7/18

Interesting findings here that longer headlines on branded content have higher click-through rates. Perhaps because they’re more effective at quickly drawing the reader into the…

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The One Thing Tech Companies Could Do To Fight News Manipulation

Facebook, Twitter, Google and other tech companies have been, and will continue to be, testifying before members of Congress about what the hell just happened.…

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Quick Takes: Content Marketing and Media News for 10/31/17

Google’s massive advertising business is getting even more massive, showing no signs of slowing down as it outpaces all rivals. Can’t be great for all…

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Quick Takes: Content Marketing and Media News for 10/23/17

According to the company, 80% of Snapchat users create posts at restaurants, which is one reason behind the Context Cards it recently announced that allow…

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