Marketing Madness in 60 Seconds: 3/27/09

static5Social Media: If we do decide to adopt something akin to impressions, a long-valued metric in the traditional media world, to online can we at least agree to call it something better? There’s got to be a better term out there for this concept that doesn’t come with all the fuzzy connotations this one does. Len Devanna also has an interesting post on the subject of social media ROI.

Definitely worth reading both David Griner’s original post and the ensuing comment discussion about whether it’s not allowed and appropriate to be “ourselves” on our online outlets. I personally view this as being akin to a cocktail party. We talk work sometimes, we talk movies sometimes and occasionally someone drops an F-bomb and starts going off on a religion-related tangent, making everyone uncomfortable for a little while.

Advertising: A new study shows that ads appearing within casual online games contribute to high brand awareness in the minds of consumers. The study collected 2,000 responses to a survey but it was run by a company that delivers just those kinds of ads so keep that in mind.

Same caveats apply to a study showing the effectiveness of video screens in grocery store checkout aisles.

The majority of online video viewers are pretty accepting of pre-roll and in-stream ads if it means they can get their shows and other content for free. Viewers of downloads seem to be more tolerant and find the ads more relvant than viewers of streaming content, but the numbers even there are creeping up.

Google is reported to be working on an online platform that would allow those advertisers buying time on Google TV Ads to also place online and YouTube orders as well.

Social Networks: Yes, Twitter is looking to make money, probably through the sale of some form of corporate or professional accounts. This shouldn’t be a surprise, though the “Twitter’s not making money while others who build off their work are” meme seems to be making the rounds once again for whatever reason.

One thing companies are trying with Twitter is using it as a recruitment platform, something I think it has a lot of potential as if used correctly.

Twitter has also changed how it displays page titles in an effort to rank higher in searches for people’s names.

Facebook has changed its design once again, the biggest result of which has been to make a whole batch of people log into Facebook for the first time since the last redesign.

Scott Monty shares his shorthand for describing social networks.

Some stars employ ghost-writers for their Twitter feeds. I’d be shocked, except that I’m very very much not.

Rick Klau shares his experiences managing the Blogger brand on Twitter. Definitely worth reading for his insights and best practices advice.

Media: Nielsen says more time is spent each week playing video games than they do watching some television networks, meaning they’re almost becoming a “5th network” in and of themselves.

Bucking much of their recent history, some media companies are actually embracing the new distribution/conversation platform that is Twitter and finding ways to engage with the audience there. That goes hand-in-hand with research from IBM that says old media companies are ill-equipped to meet consumer demand in the new media world.

People spend, according to a new Nielsen study, an average of 8.5 hours a day in front of some sort of screen, be it computer or TV or mobile device.

Search: You should read this CNET article and get up to speed on changes Google has made to its search algorithm.