//
archives

Site Blather

This category contains 334 posts

Time Off

I’m taking some time away from the blog this week, in case that wasn’t already clear. There are some After the Campaign posts that were already written that are queued up for the next week or so but other than that I’ve decided to take the rest of this week and take care of some … Continue reading

To Each His Own When It Comes to Writing

As a writer, there’s nothing that simultaneously fills me with more joy and more anxiety than reading. I’m a firm believer in the maxim that if you want to write you need to read, but sometimes, I’ll admit, it just freaks me the hell out. That’s because I’m always concerned I’m missing out on the … Continue reading

Nuzzel’s Newsletters Come With a Directory

Hopefully you’re already subscribing to my TinyLetter newsletter, which lets you get Movie Marketing Madness columns via email about 90 minutes before they’re up here on the site. And if you’re not already you can sign up here to get PNConnect Weekly Reading, our regular roundup of important social media and content marketing news. Now … Continue reading

Letterboxd

I broke down a couple weeks ago and joined Letterboxd, the social network for sharing your movie viewing activity and opinions. It’s caught on in a big way with a lot of movie writers and critics and has been in the news quite a bit recently, especially around the recent launch of its first iOS … Continue reading

After the Campaign Programming Notes

I should note this is a question no one was asking but which I feel compelled to answer regardless, specifically regarding the After the Campaign feature here. The notion behind this feature is to write about how well a movie itself measures up to the marketing campaign that helped launch it. Did it intentionally or … Continue reading

More Indie Film Coverage in 2016; Here’s How to Get Involved

A while ago I came across the film Nobody Walks In L.A. The filmmaker, Jesse Shapiro, had already shot the film but was running a Kickstarter to cover the cost of licensing the music he wanted. The trailer he’d put together made it look like a nice little character piece about a guy being pulled … Continue reading

Flashback Friday Coming to MMM in 2016

One of the things I’ve always wanted to play around with as part of Movie Marketing Madness is covering how classic movies were sold to the public. Not only would it give me a chance to go back to a time before movies had websites and Instagram feeds, it would allow me to not only … Continue reading

Connect With Movie Marketing Madness Elsewhere

Now that I’ve got the actual editorial process for Movie Marketing Madness more or less down (though there’s a lot of “wow, I need to finish this column now because it’s scheduled for tomorrow so I’d better start writing” still happening) I’m ready to begin making a more concerted effort to spread the reach of … Continue reading

The Movie Marketing Madness 500

When I folded Movie Marketing Madness back at the end of 2011 the last column I wrote was for We Bought A Zoo. That was, for those of you who weren’t keeping count on your own, that was my 489th MMM column. The fact that I ended so close to a nice click of the … Continue reading

Distribution Decisions

(Trigger Warning: This is a vanity post containing high volumes of naval-gazing) Ever since I started getting serious about posting to this blog – as well as the Voce and PNConnect blogs – I’ve been struggling with a basic question: Where to post? The reality is that the old blog model of posting on a … Continue reading

Follow me on Twitter

Follow

Get every new post delivered to your Inbox.

Join 2,958 other followers