Site Blather

2016 Movies Watched

Note: This doesn't include any older movies I rewatched, just ones I saw for the first time in 2016. The Trip to Italy The Big Short The Master Moonrise Kingdom The Hateful Eight Ex Machina The One I Love While We're Young Spotlight Welcome To Me Compliance The Girl With the Dragon Tattoo Inside Llewyn [...]

Site Blather

2016 Albums Listened To

Note: This doesn't include anything old I pulled up or artist marathons I engaged in, just new albums enjoyed. Miranda Lambert - The Weight of These Wings The Rolling Stones - Blue & Lonesome Bon Jovi - This House Is Not For Sale Jimmy Eat World - Integrity Blues Saint Motel - saintmotelevision The Pretty [...]

Site Blather

2016 Books Read

Note: This does not include anything I reread. There weren't a lot in that category, but this is just new books read in 2016. The Pacific - Hugh Ambrose Last Call: The Rise and Fall of Prohibition - Daniel Okrent Alive - Scott Sigler Still Alice - Lisa Genova Star Wars: Aftermath - Chuck Wendig [...]

Site Blather

Movie Marketing Madness 700

This morning's Movie Marketing Madness: Doctor Strange column was the 700th such post I've written. That's 700 movies I've analyzed, to some extent or another, the marketing campaigns for. Some have been just a few hundred words, others have been a few thousand. As always, I've tried to bring a point of view while also [...]

Site Blather

Wednesday Video

https://youtu.be/vUL76zBav9o

800px-Movie_Trailer_Preview_Screen
Site Blather

Year One of Movie Marketing Madness 3.0

A little over one year ago I decided to restart Movie Marketing Madness. I was, quite frankly, feeling the itch to do so again, primarily because I wanted to regularly write something unique and didn't just want to keep doing the same "Here's what I think about the latest social media news" type of posts. [...]

hubspot email certification
Site Blather

HubSpot Email Certified

One of the my goals for my time after the recent...unpleasantness...was to increase my skill set. I was really good at a number of things but could be better at others. So the first thing on my To Do List was to explore an area I'd dabbled in but never really learned much about: email [...]

static
Site Blather

Making Some Changes Here…

I've been mulling some changes in focus and where I put my efforts and have made some decisions that are going to be of interest to like five of you, but whatever. First, I'm going to change up my Movie Marketing Madness TinyLetter distribution. Instead of copying/pasting the full MMM columns into the email I'm [...]

Site Blather

Time Off

I'm taking some time away from the blog this week, in case that wasn't already clear. There are some After the Campaign posts that were already written that are queued up for the next week or so but other than that I've decided to take the rest of this week and take care of some [...]

keyboard
Site Blather

To Each His Own When It Comes to Writing

As a writer, there’s nothing that simultaneously fills me with more joy and more anxiety than reading. I’m a firm believer in the maxim that if you want to write you need to read, but sometimes, I’ll admit, it just freaks me the hell out. That’s because I’m always concerned I’m missing out on the [...]