“Brand Safe” Has Never Been a Thing

Last week AT&T made headlines when it was revealed it would once more be advertising on YouTube, something it hadn’t done in two years after…

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Those Systems Don’t Know Us, But Pretend To

I’ve certainly had experiences similar to what’s described in this much-shared story from a few months ago about the way the algorithms that push suggestions…

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AR is the New QR

Walmart, according to Sarah Perez at TechCrunch, has begun adding AR to its in-store experience, with tags on select items that add price and other…

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Quick Takes: Content Marketing and Media News for 10/3/17

comScore is the latest company seeking to help advertisers determine how well their ads, in this caseTV and digital, are driving physical store sales. More…

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People Prefer Ads, But Do They Know the Trade-offs?

A new study is out reporting that 67% of U.S. adults are fine with online ads because they’re unwilling to pay more for ad-free versions…

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The YouTube Advertising Kerfluffle Is The Latest Hand-Wringing Over Content

Yesterday, after weeks of ad agencies and media buyers airing their grievances through the press, YouTube announced some tools to help advertisers ensure they’re not…

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Marketing Madness in 60 Seconds: 7/31/09

Advertising/Marketing The upfronts are finally beginning to move forward and the networks are finally starting to log some sales. It's not like commercial time is…

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Marketing Madness in 60 Seconds: 7/17/07

Advertising/Marketing People are voluntarily sharing more information than ever before even as they don't want advertisers mining their online behavior for the purposes of serving…

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Marketing Madness in 60 Seconds: 7/10/09

Advertising/Marketing The New York Times advises that ad agencies need to drop their problems with internet companies and make friends if they want to survive.…

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Marketing Madness in 60 Seconds: 6/26/09

Advertising/Marketing Yes, the FTC is looking into paid placements of online mentions that aren't fully disclosed by the author. But I'm hoping that what Andy…

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