Less Of Your Marketing Matters Than You Thought

There’s a standard in the marketing/advertising field that someone has to be exposed to X number of messages about your product or brand before they choose to make a purchase. In some cases that’s up to a dozen instances of what’s called “effective frequency” in others it’s as little as three. A good chunk of … Continue reading Less Of Your Marketing Matters Than You Thought

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“Brand Safe” Has Never Been a Thing

Last week AT&T made headlines when it was revealed it would once more be advertising on YouTube, something it hadn’t done in two years after discovering to its great dismay and shock that those ads might be appearing alongside offensive - or at least questionable - material. The company had decided that YouTube had addressed … Continue reading “Brand Safe” Has Never Been a Thing

Those Systems Don’t Know Us, But Pretend To

I’ve certainly had experiences similar to what’s described in this much-shared story from a few months ago about the way the algorithms that push suggestions and notifications at us all day long are never exactly right but are also never exactly wrong. Spotify, for instance, continues to insist I’m going to enjoy Hall & Oates … Continue reading Those Systems Don’t Know Us, But Pretend To

AR is the New QR

Walmart, according to Sarah Perez at TechCrunch, has begun adding AR to its in-store experience, with tags on select items that add price and other details to shoppers using the story’s mobile app. If that sounds familiar, it’s because it’s only a slight variation on what was promised years ago when companies and marketers were … Continue reading AR is the New QR

Quick Takes: Content Marketing and Media News for 10/3/17

comScore is the latest company seeking to help advertisers determine how well their ads, in this caseTV and digital, are driving physical store sales. More shade being thrown on the cost-effectiveness of what are now called “macro-influencers,” those with huge audiences. More ways for retailers to use Instagram’s shoppable posts are now available. You can … Continue reading Quick Takes: Content Marketing and Media News for 10/3/17

People Prefer Ads, But Do They Know the Trade-offs?

A new study is out reporting that 67% of U.S. adults are fine with online ads because they’re unwilling to pay more for ad-free versions of the services they enjoy. This despite the fact that 75% of adults find such ads intrusive, especially online ads that follow them around from site to site. The way … Continue reading People Prefer Ads, But Do They Know the Trade-offs?

The YouTube Advertising Kerfluffle Is The Latest Hand-Wringing Over Content

Yesterday, after weeks of ad agencies and media buyers airing their grievances through the press, YouTube announced some tools to help advertisers ensure they’re not placing ads against violent, hateful and otherwise blatantly offensive videos. As I followed this saga through media stories about it (I don’t have any skin in this game) it seemed … Continue reading The YouTube Advertising Kerfluffle Is The Latest Hand-Wringing Over Content

Marketing Madness in 60 Seconds: 7/31/09

Advertising/Marketing The upfronts are finally beginning to move forward and the networks are finally starting to log some sales. It's not like commercial time is flying off the shelf though, and the take for networks might be in the $1 - $1.5 billion range, down from over $9 billion last year - even though they're … Continue reading Marketing Madness in 60 Seconds: 7/31/09

Marketing Madness in 60 Seconds: 7/17/07

Advertising/Marketing People are voluntarily sharing more information than ever before even as they don't want advertisers mining their online behavior for the purposes of serving up ads, despite research that shows ad relevance - and subsequently click rates - go up as a result. That's an interesting paradox of the current age that's free of … Continue reading Marketing Madness in 60 Seconds: 7/17/07

Marketing Madness in 60 Seconds: 7/10/09

Advertising/Marketing The New York Times advises that ad agencies need to drop their problems with internet companies and make friends if they want to survive. We would laugh in this day and age if we read about advertisers having problems working the television broadcasters in the 1950s and we'll probably laugh at how much hand-wringing … Continue reading Marketing Madness in 60 Seconds: 7/10/09