The Mission: Impossible franchise has probably at this point gone on longer than anyone originally involved could possible. What started… Read more Movie Marketing Madness: Mission: Impossible – Ghost Protocol
Tag: product placement
Movie Marketing Madness: Transformers: Dark of the Moon
What’s the opposite of clearing the bar? When something or someone attempts to follow-up a great success the usual commentary… Read more Movie Marketing Madness: Transformers: Dark of the Moon
Movie Marketing Madness: Green Lantern
(Disclosure: Voce has been doing some work with DC Comics of late, but much – around 90% – of this… Read more Movie Marketing Madness: Green Lantern
Movie Marketing Madness: Super 8
There’s a generation of filmmakers who are as known for the movies they made as young children or students as… Read more Movie Marketing Madness: Super 8
Movie Marketing Madness: The Hangover Part II
We all, I would imagine, have that one night. The one where things were running on all eight cylinders with… Read more Movie Marketing Madness: The Hangover Part II
Movie Marketing Madness: Something Borrowed
There are all sorts of traditions to follow at weddings. This person makes a toast, that person gets the first… Read more Movie Marketing Madness: Something Borrowed
Movie Marketing Madness: Thor
To date the most successful super hero movies, both in terms of critical and commercial reception, have been about very… Read more Movie Marketing Madness: Thor
Movie Marketing Madness: Sucker Punch
By now any serious aficionado of science-fiction/fantasy will acknowledge that even if they wouldn’t rank “Buffy, the Vampire Slayer” as… Read more Movie Marketing Madness: Sucker Punch
Movie Marketing Madness: TRON Legacy
The world of computer gaming has changed more than a little over the last 20 or 25 years. Even just… Read more Movie Marketing Madness: TRON Legacy
Movie Marketing Madness: Iron Man 2
Expectations were high in 2008 when Iron Man was about to be released. This was, many considered, a second tier… Read more Movie Marketing Madness: Iron Man 2
