Movie Marketing Madness: Mission: Impossible – Ghost Protocol

The Mission: Impossible franchise has probably at this point gone on longer than anyone originally involved could possible. What started out as a high-concept TV series has now become a film series that’s already spawned three movies that have achieved success of varying levels under the directorship of a variety of helmers. 1996’s debut film … Continue reading Movie Marketing Madness: Mission: Impossible – Ghost Protocol

Movie Marketing Madness: Transformers: Dark of the Moon

What's the opposite of clearing the bar? When something or someone attempts to follow-up a great success the usual commentary is that they set the bar high the first time and now will need to clear that in order for the second thing to be seen as being as successful or innovative as the first … Continue reading Movie Marketing Madness: Transformers: Dark of the Moon

Movie Marketing Madness: Green Lantern

(Disclosure: Voce has been doing some work with DC Comics of late, but much - around 90% - of this column was written before that project started. Just want to get that out there.) There are some superheroes who are meant to go into space and some who just aren’t. If you read any of … Continue reading Movie Marketing Madness: Green Lantern

Movie Marketing Madness: Super 8

There's a generation of filmmakers who are as known for the movies they made as young children or students as for anything they may have produced during their adult years. These are the guys who hit their stride in the late 60's and early 70's and whose backyard productions and student films have become the … Continue reading Movie Marketing Madness: Super 8

Movie Marketing Madness: The Hangover Part II

We all, I would imagine, have that one night. The one where things were running on all eight cylinders with your friends, refreshments (of whatever sort) seemed to magically replenish themselves, you were the funniest and most charming you've ever been and everything just went incredibly right. For most people this happened at some point … Continue reading Movie Marketing Madness: The Hangover Part II

Movie Marketing Madness: Something Borrowed

There are all sorts of traditions to follow at weddings. This person makes a toast, that person gets the first dance in some particular category, everyone gets uncomfortable when a groomsman tells the story of that time the groom hid for three days in a storage closet on their college campus after drinking something he … Continue reading Movie Marketing Madness: Something Borrowed

Movie Marketing Madness: Thor

To date the most successful super hero movies, both in terms of critical and commercial reception, have been about very human characters. Iron Man, Batman, Spider-Man…these are all characters that may fight crime and terrorism and such like that but the issues their alter egos deal with make them very human and frail. They're overcoming … Continue reading Movie Marketing Madness: Thor

Movie Marketing Madness: Sucker Punch

By now any serious aficionado of science-fiction/fantasy will acknowledge that even if they wouldn’t rank “Buffy, the Vampire Slayer” as the best example of using metaphorical demons to represent real life struggles it certainly belongs near the top of that list. Even if you’re among those who feel the high-quality declined somewhat in Seasons 6 … Continue reading Movie Marketing Madness: Sucker Punch

Movie Marketing Madness: TRON Legacy

The world of computer gaming has changed more than a little over the last 20 or 25 years. Even just 15 years ago when I was in college you could go to a local mall and find an honest to goodness arcade, a dankly lit area with dozens of video game machines that were just … Continue reading Movie Marketing Madness: TRON Legacy

Movie Marketing Madness: Iron Man 2

Expectations were high in 2008 when Iron Man was about to be released. This was, many considered, a second tier comic book character who wasn't nearly the household name that Spider-Man, Batman and Wolverine were. So a movie starring The Armored Avenger, especially one that was being eyed as the launch of a new and … Continue reading Movie Marketing Madness: Iron Man 2