Movie Marketing Madness: The Social Network

Believe it or not – and based on the extent to which issues surrounding it are discussed both amongst friends and colleagues but also in the press – there was a time where online social networking did not exist. Back in the dark days of 1999 there were no sites where one could upload photos,…… Continue reading Movie Marketing Madness: The Social Network

Movie Marketing Madness: The A-Team

Several weeks ago an elite commando unit was framed of a crime they didn’t commit. These men promptly escaped and were presumed dead. Today, still wanted by the government, they attempted to trade off the public buzz about another upcoming movie release based on much more well-known source material. If you have the hankering for…… Continue reading Movie Marketing Madness: The A-Team

Movie Marketing Madness: Kick-Ass

There are, as we likely all know, two levels of comic adaptations. There are super-heroes that are brought to life on the big screen with lots of special effects, costumes and a little dash of questionable casting. Then there are “the others” that are adaptations of less splashy visuals and have, in most cases, a…… Continue reading Movie Marketing Madness: Kick-Ass

Movie Marketing Madness: The Runaways

It’s not just rock and roll that’s all about attitude. Jazz, folk, classical…all kinds of music are about attitude, the conveying of an emotion or thought through notes. Personally, I get more emotionally into a James Taylor song or a Bach concerto than heavy metal, complete with head-banging in my car as I drive along…… Continue reading Movie Marketing Madness: The Runaways

Movie Marketing Madness: When in Rome

Kristen Bell is on a role recently with roles that seem designed to show off not only her comedic chops – which are decent – but also make it clear to the audience that she actually an adult young woman (she’s almost 30) and not still the teenager we all met during her run at…… Continue reading Movie Marketing Madness: When in Rome

Movie Marketing Madness: Slammin’ Salmon

Comedy troupes – or teams of any sort – seem to be a dying breed. Where once the comedy world was dominated by the Marx Brothers, Abbott & Costello, Hope & Crosby and other formal groups, that eventually gave way to the rise of stand-ups and other solo comedians. There’s a resurgence of the “troupe”…… Continue reading Movie Marketing Madness: Slammin’ Salmon

Movie Marketing Madness: 2012

There’s nothing some filmmakers love more than ending the world. The excitement they feel over making landmarks fall down, seas boil over and mass amounts of humanity be wiped out in an instant is so palpable you can practically feel their erection as you sit in the theater seats. The ability to destroy the Earth…… Continue reading Movie Marketing Madness: 2012

Movie Marketing Madness: (Untitled)

It goes without saying that the “serious” art world is and always has been one filled with healthy amounts of pretension. People take themselves seriously because they feel that what they’re creating is unique and important and expresses something that is by turns extremely personal and extremely universal to the world. That serious, serious mindset,…… Continue reading Movie Marketing Madness: (Untitled)