Online streaming of prime-time programming won’t really make its case at the big conference table for full commitment of either title selection or ad dollars until there’s a system in place to measure how a show performs on TV, on mobile devices or on computers (either streaming or downloads) until there’s a cross-platform measurement system in place. So it’s nice that Nielsen is finally getting around to having talks (10/16/09) about just that.

More than that it’s going to open up a whole new definition of what a “hit” is. Something like “Dollhouse” will be seen in a vastly different light when all formats are taken into account in the spreadsheet.