//
you're reading...
Film Distribution

Cross-platform measurement

Online streaming of prime-time programming won’t really make its case at the big conference table for full commitment of either title selection or ad dollars until there’s a system in place to measure how a show performs on TV, on mobile devices or on computers (either streaming or downloads) until there’s a cross-platform measurement system in place. So it’s nice that Nielsen is finally getting around to having talks (10/16/09) about just that.

More than that it’s going to open up a whole new definition of what a “hit” is. Something like “Dollhouse” will be seen in a vastly different light when all formats are taken into account in the spreadsheet.

Discussion

Comments are closed.

Follow me on Twitter

Follow

Get every new post delivered to your Inbox.

Join 3,141 other followers

%d bloggers like this: