Remember To Focus on Function, Not Form With Branded Content

As has often been the case on a number of different topics, I can’t help but read this story about how branded podcasts have taken off and really resonated with listeners and not think that the content industry continues to suffer from a terminal case of platform myopia. Branded podcasts, it seems, are the new … Continue reading Remember To Focus on Function, Not Form With Branded Content

Twitter Live Sports, Pandora Podcasts and More: Quick Takes 7/25/16

Study: More people access news via web browsers, but native-app users spend much more time reading (Nieman Lab, 7/20/16) The story here comes to exactly the right conclusion, which is that app readers are your most brand-loyal readers, the ones who have decided a specific outlet's content has value, so they spend more time with … Continue reading Twitter Live Sports, Pandora Podcasts and More: Quick Takes 7/25/16

Quick Takes 7/11/16: Snapchat, Twitter, Facebook and More

I'm going to go back to doing a regular series here on recent social media, content marketing and other news that's caught my eye. This first edition is a bit heavy because I started saving stories last week when I was focusing on other, non-blog stuff, and future posts won't be quite this robust. Snapchat’s … Continue reading Quick Takes 7/11/16: Snapchat, Twitter, Facebook and More

Movie Marketing & Emerging Technologies

Movie websites have stalled. I’ve been writing my Movie Marketing Madness column for over a year now and in that time I’ve seen sites evolve not a whit. There’s no ingenuity, no free thinking and, most importantly, no adoption of emerging and new communication tools. When people visit a movie’s website, their ultimate goal is, … Continue reading Movie Marketing & Emerging Technologies