Social Customer Service Isn’t Exactly New

Guys, people are using social media to get airlines (and other companies) to more quickly respond to their complaints and The New York Times is on it. To be fair, there are some good points in the story about the state of how airlines are handling customer complaints, conversations and comments on social media. But…… Continue reading Social Customer Service Isn’t Exactly New

Remember To Focus on Function, Not Form With Branded Content

As has often been the case on a number of different topics, I can’t help but read this story about how branded podcasts have taken off and really resonated with listeners and not think that the content industry continues to suffer from a terminal case of platform myopia. Branded podcasts, it seems, are the new…… Continue reading Remember To Focus on Function, Not Form With Branded Content

Twitter Live Sports, Pandora Podcasts and More: Quick Takes 7/25/16

Study: More people access news via web browsers, but native-app users spend much more time reading (Nieman Lab, 7/20/16) The story here comes to exactly the right conclusion, which is that app readers are your most brand-loyal readers, the ones who have decided a specific outlet’s content has value, so they spend more time with…… Continue reading Twitter Live Sports, Pandora Podcasts and More: Quick Takes 7/25/16

Quick Takes 7/11/16: Snapchat, Twitter, Facebook and More

I’m going to go back to doing a regular series here on recent social media, content marketing and other news that’s caught my eye. This first edition is a bit heavy because I started saving stories last week when I was focusing on other, non-blog stuff, and future posts won’t be quite this robust. Snapchat’s…… Continue reading Quick Takes 7/11/16: Snapchat, Twitter, Facebook and More

Podcasts; They’re So Hot Right Now

New from me on Voce: But now it’s media brands who are vying for the attention that’s been focused to date on individual shows. Sure, This American Life and others have been big for a long while now. But the democratic nature of podcasting means that individuals with no access to significant production budgets are…… Continue reading Podcasts; They’re So Hot Right Now

Movie Marketing & Emerging Technologies

Movie websites have stalled. I’ve been writing my Movie Marketing Madness column for over a year now and in that time I’ve seen sites evolve not a whit. There’s no ingenuity, no free thinking and, most importantly, no adoption of emerging and new communication tools. When people visit a movie’s website, their ultimate goal is,…… Continue reading Movie Marketing & Emerging Technologies