Quick Takes: Content Marketing and Media News for 1/16/18

Media Crackle will rebrand itself as “Sony Crackle” because, according to the story, the company wants to leverage the power of the Sony name. That’s code for “the person who kept insisting it didn’t need to be corporately branded is … Continue reading Quick Takes: Content Marketing and Media News for 1/16/18

Quick Takes: Content Marketing and Media News For 1/11/18

People aren’t thrilled with Instagram’s insertion of posts from people and accounts they don’t follow into their feeds. The company is positioning this as being discovery-oriented, showing people posts from accounts their friends might follow or which align with their … Continue reading Quick Takes: Content Marketing and Media News For 1/11/18

Quick Takes: Content Marketing and Media News for 12/21/17

Media TicToc is the new breaking news channel from Bloomberg and Twitter, showing the latter is serious about being a media distribution platform. I have to think between this, Cheddar and a few other video shows Twitter will eventually break … Continue reading Quick Takes: Content Marketing and Media News for 12/21/17

Quick Takes: Content Marketing and Media News for 12/7/17

MEDIA Marvel is expanding its cross-media efforts to podcasts, partnering with Stitcher on a scripted podcast featuring Wolverine. Hollywood studios are hoping digital lockers such as Ultraviolet, Movies Anywhere and a few other initiatives will keep people buying physical home … Continue reading Quick Takes: Content Marketing and Media News for 12/7/17