Video Lures More Media Companies

Publishing company Complex has become the latest media outlet to license original programming to a streaming service, in this case both Netflix and Hulu. The first will get six shows while the second gets 10. Complex’s situation is a bit different, as the article points out, than efforts by publishers like Vox Media and others … Continue reading Video Lures More Media Companies

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“Brand Safe” Has Never Been a Thing

Last week AT&T made headlines when it was revealed it would once more be advertising on YouTube, something it hadn’t done in two years after discovering to its great dismay and shock that those ads might be appearing alongside offensive - or at least questionable - material. The company had decided that YouTube had addressed … Continue reading “Brand Safe” Has Never Been a Thing

Technology Companies Think We’re Too Dumb to Have Control

I do most all of my writing and management within Google Drive. That’s where I write most all of my blog posts, where the spreadsheets that include my editorial calendars are stores and where I keep presentation decks for reference later. It’s a great tool, especially in how it allows for offline editing that’s backed … Continue reading Technology Companies Think We’re Too Dumb to Have Control

Quick Takes: Content Marketing and Media News for 1/16/18

Media Crackle will rebrand itself as “Sony Crackle” because, according to the story, the company wants to leverage the power of the Sony name. That’s code for “the person who kept insisting it didn’t need to be corporately branded is no longer with the company and so someone finally got their way.” CBS and Viacom … Continue reading Quick Takes: Content Marketing and Media News for 1/16/18

Quick Takes: Content Marketing and Media News For 1/11/18

People aren’t thrilled with Instagram’s insertion of posts from people and accounts they don’t follow into their feeds. The company is positioning this as being discovery-oriented, showing people posts from accounts their friends might follow or which align with their interests. The thing is, they’re doing this instead of just showing an unfiltered feed of … Continue reading Quick Takes: Content Marketing and Media News For 1/11/18

Quick Takes: Content Marketing and Media News for 1/6/18

The Big Story The death of brick-and-mortar retail is coming about because fashion and culture are curated and discoverable on social media now, not exclusively by hitting the mall. And while the retail industry may be fine as a whole, stories are closing twice as fast as they open. That’s going to hit people who … Continue reading Quick Takes: Content Marketing and Media News for 1/6/18

Quick Takes: Content Marketing and Media News for 12/21/17

Media TicToc is the new breaking news channel from Bloomberg and Twitter, showing the latter is serious about being a media distribution platform. I have to think between this, Cheddar and a few other video shows Twitter will eventually break out some sort of separate channel akin to Snapchat’s Discover to get more attention. Penske … Continue reading Quick Takes: Content Marketing and Media News for 12/21/17

Quick Takes: Content Marketing and Media News for 12/7/17

MEDIA Marvel is expanding its cross-media efforts to podcasts, partnering with Stitcher on a scripted podcast featuring Wolverine. Hollywood studios are hoping digital lockers such as Ultraviolet, Movies Anywhere and a few other initiatives will keep people buying physical home video releases at the same time they’re both adjusting their tactics in working with existing … Continue reading Quick Takes: Content Marketing and Media News for 12/7/17

Quick Takes: Content Marketing and Media News for 12/5/17

MEDIA Paywalls are once again the tactic du jour in the media world, with The New York Times cutting the number of “free” articles readers can consume from 10 to five and Wired and Business Insider both adding limited free access before encountering a paywall. The bad news continues to come for various media outlets, … Continue reading Quick Takes: Content Marketing and Media News for 12/5/17

Quick Takes: Content Marketing and Media News for 11/30/17

Facebook’s move to offer a “breaking” label select publishers can use on their stories to help them be found in the News Feed is a step in the right direction in terms of addressing the spread of fake news in that it assigns some level of verified status to the publisher. You can now mess … Continue reading Quick Takes: Content Marketing and Media News for 11/30/17