Content Publishing

No Date On Your Research? Consider It Useless

A few years ago I was at a conference - I don’t remember which one, to be honest - where a speaker recommended not dating your blog posts or articles. Since the beginning of blogging some variation on the “YYYY/MM/DD” URL slug has been around and posts are dated so the reader can easily see… Continue reading No Date On Your Research? Consider It Useless

Advertising Marketing PR, Content Publishing, Mobile, Online, Social Media

Snapchat, Instagram, Facebook, Flipboard and Tumblr Make Big Updates

Everyone’s in the same race for the precious time that people spend on their smartphones, realizing that many of the apps and social networks are more or less mature in terms of growth and so have to compete on feature set. To that end, the last couple days have seen a flurry of activity from… Continue reading Snapchat, Instagram, Facebook, Flipboard and Tumblr Make Big Updates

Advertising Marketing PR, Content Publishing

Scratching the Same Itching Ears for Over 10 Years

Jeremy Pepper is writing again, which means all the pretenders and charlatans in the social marketing world should be clutching their pearls. Here’s the part that spoke to something I’ve been struggling with recently: There are a lot of things I see out there that make me scratch my head and wonder why we are… Continue reading Scratching the Same Itching Ears for Over 10 Years

Advertising Marketing PR, Content Publishing

Many Marketers Aren’t Following Influencer Disclosure Guidelines

More than half of marketers, according to a new study, are unaware of Federal Trade Commission guidelines dealing with required disclosure of sponsored posts and other paid relationships in regards to influencer marketing. That’s an astounding number, especially when you consider another point from the report that says 30% of influencers have been specifically asked… Continue reading Many Marketers Aren’t Following Influencer Disclosure Guidelines

Advertising Marketing PR, Content Publishing, Mobile, Online

Content ROI Is The Long Game

A recent study from Sprout Social, as reported by eMarketer, shows that upwards of 50% (depending on the demographic group) of people who follow a brand on social media will wind up buying something from that brand, either online or off. The odds of a purchase being made increase if or when that person has… Continue reading Content ROI Is The Long Game

Content Publishing, Media

A Medium vs. WordPress Measure Doesn’t Do Either Platform Justice

Tim Cigelske at Mediashift has an interesting post up that details the results of an experiment he ran by publishing an identical post on both the regular, on-domain WordPress site as well as on MediaShift’s Medium-based blog. Putting aside his comments about which user interface he finds more engaging and informative, the main point is… Continue reading A Medium vs. WordPress Measure Doesn’t Do Either Platform Justice

Advertising Marketing PR, Content Publishing, Mobile, Social Media

Snapchat Let’s You Create Snapcodes for Links

Years ago Google introduced a tool that allows publishers the ability to easily create a QR code for any page and add that code to any other page. This was right at the beginning of the mobile web, so someone could scan that QR code from the desktop web and be taken to the page… Continue reading Snapchat Let’s You Create Snapcodes for Links

Content Publishing, Media

Facebook Announces More News Feed Changes

In a post on their blog yesterday, Facebook announced more changes to how it ranks posts from Pages in the algorithm that defines what appears in your News Feed. The update appears to be specifically geared toward the ongoing conversation about the spread of "fake news" on Facebook and other social platforms. To that end,… Continue reading Facebook Announces More News Feed Changes

Content Publishing

How Often Should You Post To Your Blog

I feel a great deal of anxiety when I get toward the end of a day ad realize I haven't posted anything to my blog. A knot begins to form in the pit of my stomach as I consider what opportunities I might have missed to share my thoughts. Not that everything here is world-changing… Continue reading How Often Should You Post To Your Blog

Content Publishing, Online

Medium Admits Making Money Online Is Hard

There's been a lot of conversation, particularly in light of the volume of "fake news" that was spread during the recent election cycle, about whether or not Facebook and Twitter in particular were or weren't media companies. There were compelling arguments on both sides (they actually are) but one thing at least Facebook does not… Continue reading Medium Admits Making Money Online Is Hard