In what has to be the silliest bit of news I’ve read in a while, Snap CEO Evan Spiegel says the key to getting Snapchat to profitability by 2019 is to revamp marketing around the app to appeal more to older users. Part of that campaign appears, based on the timing of the announcements, to … Continue reading Snapchat’s Old People Hail Mary
Young People Love Them Some Messaging Apps
Yesterday on Voce Nation... There are a variety of factors that hinder publishing programs from fully embracing these apps, ranging from access – most programs simply aren’t designed to produce the kind of content that works well on Snapchat et al – to content differentiation, or defining the unique value proposition for the audience on … Continue reading Young People Love Them Some Messaging Apps
Chris Thilk 