Quick Takes – Marketing and Media News for 2/13/18

I don’t have much to add to it but if you haven’t read this piece at Buzzfeed about the very real dangers we face from technology that allows reality to be manipulated in scary ways, you need to do so right damn now. Similarly, Wired has a report on the upheaval within Facebook in the… Read More

Quick Takes: Content Marketing and Media News for 1/16/18

Media Crackle will rebrand itself as “Sony Crackle” because, according to the story, the company wants to leverage the power of the Sony name. That’s code for “the person who kept insisting it didn’t need to be corporately branded is no longer with the company and so someone finally got their way.” CBS and Viacom… Read More

Quick Takes: Content Marketing and Media News for 1/6/18

The Big Story The death of brick-and-mortar retail is coming about because fashion and culture are curated and discoverable on social media now, not exclusively by hitting the mall. And while the retail industry may be fine as a whole, stories are closing twice as fast as they open. That’s going to hit people who… Read More

Quick Takes: Content Marketing and Media News for 12/21/17

Media TicToc is the new breaking news channel from Bloomberg and Twitter, showing the latter is serious about being a media distribution platform. I have to think between this, Cheddar and a few other video shows Twitter will eventually break out some sort of separate channel akin to Snapchat’s Discover to get more attention. Penske… Read More

Quick Takes: Content Marketing and Media News for 12/19/17

Today’s Must Read This is a great piece on the “other” tech bubble, the one that’s building up inside a Silicon Valley ecosystem that’s still playing as fast and loose as it did in the late 90s, regardless of the changing social scene in the rest of the world. That kind of mindset, where tech… Read More

Quick Takes: Content Marketing and Media News for 11/30/17

Facebook’s move to offer a “breaking” label select publishers can use on their stories to help them be found in the News Feed is a step in the right direction in terms of addressing the spread of fake news in that it assigns some level of verified status to the publisher. You can now mess… Read More

Quick Takes: Content Marketing and Media News for 11/28/17

Meetup, the popular event-organizing service, is being acquired by coworking company WeWork, like part of the latter’s plans to basically own or manage any sort of space that any group of two or more could ever gather in. Facebook has clarified its advertising principles, making their efforts appear as innocuous and customizable by the user… Read More

Study: Fortune 500 Gets Blogging Again

The University of Massachusetts Dartmouth Center for Marketing Research has released its latest analysis of social media usage in the marketing efforts of companies on the Fortune 500 list. As always, the study has a number of interesting insights into how corporations view different online platforms and how they can contribute to their marketing efforts.… Read More

Quick Takes: Content Marketing and Media News for 11/14/17

A new study shows that headlines of 90 to 99 characters have the highest click-through-rate, but that runs counter to best practices for search engine optimization and other platforms, so who the hell knows, just do what’s working for you, man. There seem to be flaws with this study on how the timing of news… Read More