Yesterday on Voce Nation…

There are a variety of factors that hinder publishing programs from fully embracing these apps, ranging from access – most programs simply aren’t designed to produce the kind of content that works well on Snapchat et al – to content differentiation, or defining the unique value proposition for the audience on one of these apps. None of these can’t be overcome, though, with a little creative thinking and, to address the first point, getting the right kind of access.

via Messaging Apps Are All The Rage « Voce Communications.