Mondavi To Sponsor ‘Sideways’ DVD

Thought this was interesting enough to link to. With the film being a success (despite almost no pre-release push by the studio) Mondavi Wines has decided to jump on the bandwagon and associate themselves with the DVD release of Sideways. Too bad nobody saw this one coming.

MMM – Sideways

You can read my full recap of the marketing for Sideways at Film Threat. This week, though, I decided to skip the most obvious target of derision, Ben Affleck’s new film “Surviving Christmas” and choose a movie I was actually looking forward to seeing: “Sideways” by Alexander Payne (About Schmidt, “Election”). Sideways stars Paul Giamatti … Continue reading MMM – Sideways