Movie Marketing, Picking up the Spare

Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

Get Out Robert Marich wrote about the movie's marketing efforts, including how it specifically targeted certain audiences, at Variety. Lots of great stuff in there so be sure to read it. Power Rangers Lionsgate partnered with Thirst Project on a promotion that had the studio donating to clean water efforts around the country every time… Continue reading Picking Up the Spare: Power Rangers, Get Out, Beauty and the Beast

Movie Marketing

MMM Recap: Week of 3/24 New Releases

Life I don’t know what to make of this campaign. It features three pretty big stars but it seems like it’s being given a marketing push more akin to something that’s being burned off in January than a major release with at least two instantly-recognizable actors. Considering Reynolds and Gyllenhaal are at the top of… Continue reading MMM Recap: Week of 3/24 New Releases

Movie Marketing, The Drum

Castrol’s Fate of the Furious Promotion

My latest post at The Drum goes in-depth on a promotion Castrol and Universal worked on to market Fate of the Furious: At the risk of bursting your bubble, you have to know that Vin Diesel, The Rock, Michelle Rodriguez and the rest of the cast of the Fast and the Furious franchise don’t do… Continue reading Castrol’s Fate of the Furious Promotion

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Wilson

Woody Harrelson stars as the title character in this week’s new release Wilson. The movie is based on the graphic novel of the same name by Daniel Clowes, the writer behind the original Ghost World and other stories. This one follows Wilson, an affable and friendly middle-aged guy who has a tendency to frankly speak… Continue reading Movie Marketing Madness: Wilson

Adweek, Movie Marketing

Selling Your Movie By Referencing Others

My latest Adfreak post looks at how The Boss Baby is just the latest movie to work in a nod to the box-office competition to its own marketing campaign. Oh, and I make a That Thing You Do! joke. Next week, The Boss Baby hits theaters. The latest Dreamworks Animation release features Alec Baldwin voicing… Continue reading Selling Your Movie By Referencing Others

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: CHiPs

Dax Shepard isn’t the biggest movie star in the world but he does have a loyal following thanks to supporting roles on the big-screen and a long run on TV’s “Parenthood.” Now he’s looking to more fully establish himself at the box-office with CHiPs, a feature adaptation of the classic 70s/80s TV show. Shepard wrote,… Continue reading Movie Marketing Madness: CHiPs

Key Art Key Changes, Movie Marketing

Key Art, Key Changes: Sing, Assassin’s Creed, Live By Night, Miss Sloane

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are… Continue reading Key Art, Key Changes: Sing, Assassin’s Creed, Live By Night, Miss Sloane

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Power Rangers

Because everything old needs to be new again, this week sees the big-screen return of Power Rangers. Based on the “classic” Japanese import TV show “Mighty Morphin Power Rangers,” the movie acts as an origin story for the team, following a group of misfit teenagers who stumble upon a mysterious ship and unlocking amazing powers… Continue reading Movie Marketing Madness: Power Rangers

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Life

We’re heading back to space with this week’s new release Life. The movie, starring Rebecca Ferguson, Jake Gyllenhaal, Ryan Reynolds and others, follows a crew of six astronauts aboard the International Space Station. That crew has a very specific mission: Retrieve a probe that’s on a return mission from Mars with the first sample of… Continue reading Movie Marketing Madness: Life

Movie Marketing

MMM Recap: Trainspotting 2, The Belko Experiment, Beauty and the Beast

The Belko Experiment There’s also, understandably, a strong emphasis on Gunn himself. His stock has gone up considerably in the last three years or so so it makes a lot of sense that his name would be prominently displayed throughout the campaign. As stated, this is a return to form for him, back to the… Continue reading MMM Recap: Trainspotting 2, The Belko Experiment, Beauty and the Beast