Denzel Washington plays Troy Maxson and Viola Davis plays Rose Maxson in Fences from Paramount Pictures. Directed by Denzel Washington from a screenplay by August Wilson.
Movie Marketing, The Drum

Categorizing 2017’s Oscar Best Picture Nominees

With the Academy Awards this Sunday, my latest post on The Drum puts the nine Best Picture nominees into three thematic categories to provide a better look at what kind of stories are resonating with voters: Will La La Land dominate? Will #oscarssowhite become a thing of the past with big wins for movies like [...]

Melanie Lynskey and Elijah Wood appear in I Don't Feel at Home in This World Anymore by Macon Blair, an official selection of the U.S. Dramatic Competition at the 2017 Sundance Film Festival. © 2016 Sundance Institute | photo by Allyson Riggs.
Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print

Movie Marketing Madness: I Don’t Feel At Home in This World Anymore

Ruth (Melanie Lynskey) is depressed in the new movie I Don’t Feel At Home In This World Anymore. She doesn’t seem to be going anywhere in her life and sees everyone around her acting like complete self-centered jerks. One day she snaps after her home is burglarized and her grandmother’s silver is stolen along with [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Get Out

Jordan Peele, one half of the iconic comedy team Key & Peele, makes his directorial feature debut with this week’s Get Out, a movie that’s billing itself as a socially conscious thriller. Daniel Kaluuya stars as Chris, a guy who’s getting ready to go for a weekend away with his girlfriend Rose (Allison Williams) to [...]

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Movie Marketing, Online, Picking up the Spare, Print

Picking Up the Spare: Lion, A Cure For Wellness

Lion An ad for the movie was taken out in the Los Angeles Times that denounced (gag) Pres. Trump's travel and visitation ban, making it clear that the production of the movie might not have taken place had the order been in place then. It's a decent political statement that also doubles as Oscar-timed promotion [...]

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Movie Marketing

MMM Recap: Week of 2/17/17 New Releases

A Cure For Wellness What strikes me about the campaign is that there’s precious little attention paid to the story itself. There’s no synopsis on the website, there’s no copy or other hints on the posters and even the full trailer doesn’t go too in-depth on what exactly is going on. Instead the focus is [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: The Great Wall

Matt Damon stars in the new movie The Great Wall as William, a European mercenary traveling through early 11th century China when he and his group are attacked by some kind of monster, an attack only he and one other survive. They soon find themselves taken prisoner inside China’s Great Wall, which is controlled by [...]

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Advertising Marketing PR, Adweek, Movie Marketing, Online

The Cure Involves Fake News

I went a bit more in-depth on Fox's "fake news" viral efforts for A Cure For Wellness in my latest Adweek post: Discussion of “fake news” is a huge deal these days. After being a pervasive media narrative during the election cycle, Facebook and other platforms are making efforts to stop the spread of inaccurate [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Fist Fight

The idea behind the new movie Fist Fight is easy to sum up: Two grown adult male teachers have a problem at school that results in one challenging the other to a fight after school. Charlie Day plays Andy Campbell, a “nice guy,” the kind that wants to help and is generally a pushover in [...]

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Key Art Key Changes, Movie Marketing

Key Art, Key Changes: Arrival, Billy Lynn, Edge of Seventeen, Bleed for This

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: A Cure For Wellness

In A Cure for Wellness, Dane DeHaan plays Lockhart, a young executive with a large company whose CEO has gone missing. So Lockhart is dispatched to the spa resort in the Swiss Alps where he the CEO had gone but who hasn’t been heard from since. The spa is reported to be the sort that [...]