Selling Men In Black – International

My latest post for The Hollywood Reporter is a recap of the marketing campaign mounted by Sony Pictures for Men In Black: International. Sony’s campaign…

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Selling DARK PHOENIX

My latest marketing recap at The Hollywood Reporter is for Dark Phoenix, the latest - and last - entry in Fox’s X-Men franchise. Thus the…

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Selling GODZILLA: KING OF THE MONSTERS

My latest marketing recap for The Hollywood Reporter covers the campaign for Warner Bros.’ Godzilla: King of the Monsters. Audiences could be forgiven for not…

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Selling Aladdin

My latest marketing recap for The Hollywood Reporter covers the campaign for Disney's live-action (sort of) remake of Aladdin. This new version, opening during the…

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Selling John Wick: Parabellum

My latest marketing recap for The Hollywood Reporter covers the Continental-heavy campaign for John Wick: Parabellum. This time around Wick is on the run from…

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Selling Detective Pikachu

My latest marketing recap for The Hollywood Reporter covers the campaign for Pokemon: Detective Pikachu. The movie, co-produced by Warner Bros. and Legendary, is the…

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Warner Bros. Goes Influencer for IT: Chapter 2 Tease

My latest column at Adweek is about a buzz-building campaign Warner Bros. has been running to build anticipation for IT: Chapter 2's first trailer. With…

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Selling Long Shot

My latest contribution to The Hollywood Reporter is a recap of the marketing for Long Shot. Seth Rogen takes another stab at playing a romantic…

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Selling Avengers: Endgame

My latest contribution to The Hollywood Reporter is a recap of the marketing for Avengers: Endgame. Last year’s marketing campaign for Avengers: Infinity War relied…

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Selling Shazam!

The marketing of Shazam! is the subject of my latest column at The Hollywood Reporter. With an opening weekend estimated to bring in between $45…

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