Selling How to Train Your Dragon: The Hidden World

My latest post for The Hollywood Reporter is a recap of the marketing campaign for How to Train Your Dragon: The Hidden World. As of…

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Selling Alita: Battle Angel

My latest contribution to The Hollywood Reporter is a recap of the marketing campaign for Alita: Battle Angel. With a screenplay from James Cameron and…

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Never Sleep Again Thanks to Will Smith’s Genie

Writing about the first appearance of Will Smith as Genie in a new Aladdin TV spot for Adweek was just a form of therapy. When…

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Revisit 90s Web Design With Captain Marvel

I wrote about the Geocities-inspired website Marvel Studios launched for Captain Marvel for The Hollywood Reporter. The story is set in the 1990s, some 20…

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Selling The LEGO Movie: The Second Part

My full recap of the marketing campaign for THE LEGO MOVIE: THE SECOND PART is up at The Hollywood Reporter. Five years ago, The Lego…

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Selling Glass

You can read my full recap of the marketing campaign for Glass at The Hollywood Reporter. Based on the popularity of Split and the renewed…

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My latest post on Adweek looks at some of the most notable publicity beats and stunts selling a handful of movies this year. To make…

Continue reading → The Stunts Selling 2018’s Movies

Selling Bumblebee

My latest movie marketing recap is up at The Hollywood Reporter. After five features with Michael Bay directing big freaking robots and increasingly over-the-top stories,…

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My latest marketing recap at The Hollywood Reporter is for Universal's latest big-screen adaptation of The Grinch. Universal has turned out campaign that makes the…

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Selling Bohemian Rhapsody

My latest marketing recap is up at The Hollywood Reporter, this one for Bohemian Rhapsody. The film been plagued by poor headlines during production based…

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