This Week Elsewhere – 12/15/17

Cinematic SlantCinematic Slant is where I write about movies, including the campaign recaps I’ve been doing since 2004 along with other news and opinions. The…

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Making Thor Fun Again

My latest post is up at Adweek, a look at how Marvel Studios embraced a sense of fun on many fronts to revitalize Thor and…

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Blade Runner 2049 Keeps Underperforming

In my latest Adfreak post I take a look at three possible reasons Blade Runner 2049 has failed to spark at the box-office. While it…

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Booze and Views

Both KINGSMAN and BLADE RUNNER have whiskey tie-in promotions, so I looked at other booze-fueled movie marketing efforts in my latest Adfreak post: You may…

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Last Week on Cinematic Slant

Dayveon – Marketing Recap: Ultimately I felt this is just the kind of movie that needs an extra little nudge. It seems important and one…

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Deeper Into the Sewers of IT’s Marketing

My latest post at Adweek dives a bit more deeply into some aspects of the IT marketing campaign I didn't focus on last week to…

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When Punching Nazis Is Your Central Message

My latest post on Adfreak was my way of reminding everyone that the only proper response to Nazis or anyone claiming to be the "master…

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Stephen King and Movie Trailers

My latest post over at Adfreak looks at how despite being a well-known author, the movies based on his work haven't always used Stephen King's…

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Marketing Endings When Nothing Really Ends

My latest post at Adweek is about the marketing of The War For The Planet Of The Apes and Hollywood's rule about how nothing can…

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Comparing Netflix’s and Amazon’s Movie Marketing Goals

My latest post on The Drum uses two recent releases to compare and contrast the approaches Amazon Studios and Netflix take in marketing their original…

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