Selling Jumanji: The Next Level

My latest post for The Hollywood Reporter is a recap of Sony’s marketing campaign for Jumanji: The Next Level.

Sony’s marketing for the film has sought to make the movie seem familiar to the audiences that made the first movie a success while also highlighting the changes to the story, especially the incorporation of DeVito and Glover to the cast. Reviews have been generally positive, giving it an 68 percent “Fresh” rating on Rotten Tomatoes.

You can read the whole recap here.