Selling The Gentlemen

My latest marketing recap column for The Hollywood Reporter covers the campaign for STX’s The Gentlemen from director Guy Ritchie. STX has been selling the film as a violence-filled comedy that’s very on-brand for Ritchie, one where the veneer of polite society masks the seedy underbelly of the drug-selling underworld. The pic clocks in at … Continue reading Selling The Gentlemen

Selling Hustlers

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Hustlers. The movie, tracking for a $25 million-plus opening weekend and with a 96 percent Fresh rating on Rotten Tomatoes, has been sold in its marketing and promotional campaign by the studio as a funny, glitzy and star-studded heist caper. … Continue reading Selling Hustlers

Movie Marketing Madness: The Circle

Based on Dave Eggers’ 2013 novel of the same name, The Circle opens in theaters this week and brings with it a story of how “change the world” technology companies aren’t always what they seem. Emma Watson stars as Mae, an eager young woman who’s hired at Circle, a fictional company that combines elements of … Continue reading Movie Marketing Madness: The Circle

Movie Marketing Madness: The Space Between Us

We’re going back to Mars in this week’s new release The Space Between Us. Far from an attempt to rescue Matt Damon, this new movie is about a young man’s journey from the red planet to connect with the life he never knew on Earth. Gardner Elliot (Asa Butterfield) was born on Mars after his … Continue reading Movie Marketing Madness: The Space Between Us

Movie Marketing Madness: The Edge of Seventeen

Nadine (Hailee Steinfeld) is a kind of generally miserable teenager in the new movie The Edge of Seventeen from writer/director Kelly Fremon Craig. She has a best friend in Krista (Haley Lu Richardson) but doesn’t get along with her uncaring and unsympathetic mother (Kyra Sedgwick) and has nothing in common with her brother Darian (Blake … Continue reading Movie Marketing Madness: The Edge of Seventeen

Movie Marketing Madness: Bad Moms

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Every generation of parents thinks they have it harder than those that have come before. We, whoever we are, have more challenges and difficulties to overcome than previous generations when it comes to raising our kids … Continue reading Movie Marketing Madness: Bad Moms

Movie Marketing Madness: Hardcore Henry

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Movies - in fact all stories - have to take place from some perspective. That can be first-person, third-person omniscient or a variety of others. It’s how we experience the events unfolding in the story and … Continue reading Movie Marketing Madness: Hardcore Henry

Movie Marketing Madness: Desierto

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We are at an…interesting moment in the debate about immigration in the U.S. For years it's clearly been an issue that needs to be addressed in some way or another since the tide shifted from those … Continue reading Movie Marketing Madness: Desierto

Movie Marketing Madness: Secret In Their Eyes

I can’t even imagine the pain and anguish that must happen when a parent loses a child. After I became a dad 14 years ago it became hard for me to even watch movie scenes where a child was put in jeopardy or where the parents had to deal with a child’s death. This is … Continue reading Movie Marketing Madness: Secret In Their Eyes