Selling Sonic The Hedgehog

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Sonic The Hedgehog.

…the promo campaign for the film stumbled almost immediately out of the gate, as fans were disappointed in the first looks Paramount offered of the title character. That lead to delays to make changes and a marketing push that had to work top regain audience interest and approval.

You can read the whole thing here.