Selling The Gentlemen

My latest marketing recap column for The Hollywood Reporter covers the campaign for STX’s The Gentlemen from director Guy Ritchie. STX has been selling the film as a violence-filled comedy that’s very on-brand for Ritchie, one where the veneer of polite society masks the seedy underbelly of the drug-selling underworld. The pic clocks in at … Continue reading Selling The Gentlemen

Movie Marketing Madness: King Arthur: Legend of the Sword

I think we can all agree that, to date, the definitive cinematic version of the King Arthur story was the one told in Monty Python and the Holy Grail. That’s just science. But this week director Guy Ritchie is going to throw another contender in the ring with King Arthur: Legend of the Sword. Despite … Continue reading Movie Marketing Madness: King Arthur: Legend of the Sword

Movie Marketing Madness: The Lost City of Z

Charlie Hunnam stars as real-life explorer Percy Fawcett in this week’s new release The Lost City of Z. The movie tells the true story of Fawcett’s quest to find evidence of an advanced civilization that once inhabited the darkest interior of the Amazon rainforest. His colleagues believe he’s on a wild goose chase, seeking nothing … Continue reading Movie Marketing Madness: The Lost City of Z