Program Overview

Over more than three years of client work, I helped Sony Entertainment Network launch and manage a social program promoting their video-on-demand and music streaming services.

Those social networks were launched from scratch, eventually growing to an audience of almost 330,000.

Team Managed

1-2 junior staff who were responsible for content drafting, media curation, idea generation and program reporting

KPIs

Audience acquisition and engagement, e-commerce conversions (direct sales and subscriptions) and support of partners and other corporate divisions.

Channels Managed

Blog, Twitter, Facebook, Google+, YouTube.

Program Details

The Sony Entertainment Network program was focused on promoting Music Unlimited and Video Unlimited, the music subscription service and video download service (akin to iTunes) managed by SEN. The content program involved a blog that acted as a hub along with the landing pages for both MU and VU.

I was responsible for managing editorial on the blog and social networks, identifying opportunities for SEN to participate in timely conversations around entertainment industry events. It also included promoting individual TV shows, movies and music that would be relevant to the young, engaged, tech-savvy audience.

A daily editorial calendar was managed through Google Sheets, which allowed for collaborative curation, writing and editing. SproutSocia was used as a publishing CMS and program reporting was done through SimplyMeasured.

Notable Moments:

  • Promoted launch of Video Unlimited and Music Unlimited
  • Promoted numerous platform-exclusive offerings
  • Developed program style guide
  • Contributed to development of program framework that included audience demographic insights
  • Began tracking not just click-throughs but eventually actual conversions by customers
  • Provided live social media coverage of CES 2012
  • Coordinated social media coverage at events such as Sundance Film Festival, Coachella and others

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