Selling Birds of Prey

My latest post for The Hollywood Reporter is a recap of Warner Bros.’ marketing campaign for Birds of Prey. The campaign has created and reinforced a bright, colorful brand identity since it kicked off in September of last year. Those first few posters and the first first trailer seek to extend the neon-infused elements that … Continue reading Selling Birds of Prey

Movie Marketing Madness: Suicide Squad

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Comic books are filled with high-premise, ridiculously unreal stories. The format is basically built on them. You have to believe that a billionaire playboy would decide that wearing a bat suit was the best way to … Continue reading Movie Marketing Madness: Suicide Squad

Movie Marketing Madness: The Legend of Tarzan

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. I wish the Johnny Weissmueller Tarzan movies had been my first introduction to the cinematic versions of Edgar Rice Burroughs’ classic character. While I certainly saw at least most of them later on (I don’t think … Continue reading Movie Marketing Madness: The Legend of Tarzan

Movie Marketing Madness: Whiskey Tango Foxtrot

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Hey, did you hear the news? The Best Picture win by Spotlight at this past weekend’s Academy Awards is the best news for journalism since...sorry, I’m struggling to think of the last time there was good … Continue reading Movie Marketing Madness: Whiskey Tango Foxtrot