Selling The Gentlemen

My latest marketing recap column for The Hollywood Reporter covers the campaign for STX’s The Gentlemen from director Guy Ritchie. STX has been selling the film as a violence-filled comedy that’s very on-brand for Ritchie, one where the veneer of polite society masks the seedy underbelly of the drug-selling underworld. The pic clocks in at … Continue reading Selling The Gentlemen

Movie Marketing Madness: Sing

The new movie Sing is all about chasing your dreams. The story, which takes place in a world of anthropomorphized animals (similar to Zootopia from earlier this year), follows Buster Moon, a koala (voiced by Matthew McConaughey) who owns a theater that’s on the verge of closing. As one last desperate ploy to remain in … Continue reading Movie Marketing Madness: Sing

Movie Marketing Madness: Free State of Jones

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. I’m not exactly what you’d call a history buff or nut, but I do love reading books or watching documentaries on the subject. It’s amazing how no matter how many stories are told, no matter how … Continue reading Movie Marketing Madness: Free State of Jones

MMM Flashback Friday: Contact

This isn’t tied to an anniversary or extended cut being released on Blu-ray or anything else. Instead today’s column was prompted by a coworker telling me that the website for Contact, the 1997 sci-fi drama, was still around and active. So knowing that I had to jump in the Wayback Machine and take a look … Continue reading MMM Flashback Friday: Contact