Selling The Gentlemen

My latest marketing recap column for The Hollywood Reporter covers the campaign for STX’s The Gentlemen from director Guy Ritchie. STX has been selling the film as a violence-filled comedy that’s very on-brand for Ritchie, one where the veneer of polite society masks the seedy underbelly of the drug-selling underworld. The pic clocks in at … Continue reading Selling The Gentlemen

Movie Marketing Madness: Sing

The new movie Sing is all about chasing your dreams. The story, which takes place in a world of anthropomorphized animals (similar to Zootopia from earlier this year), follows Buster Moon, a koala (voiced by Matthew McConaughey) who owns a theater that’s on the verge of closing. As one last desperate ploy to remain in … Continue reading Movie Marketing Madness: Sing

Movie Marketing Madness: Free State of Jones

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. I’m not exactly what you’d call a history buff or nut, but I do love reading books or watching documentaries on the subject. It’s amazing how no matter how many stories are told, no matter how … Continue reading Movie Marketing Madness: Free State of Jones

Selling Sahara

You can read my recap of the marketing campaign for Sahara at Film Threat. “Sahara” tells the story of… look, does it really matter? Present Maguffin. Insert unassuming hero-type into mythical/mystical/historical premise amongst exotic locales. Turn on Apple II-E to handle CGI. Don’t worry about script (indeed some recent movies seem to be actively avoiding … Continue reading Selling Sahara