Selling Jumanji: The Next Level

My latest post for The Hollywood Reporter is a recap of Sony’s marketing campaign for Jumanji: The Next Level. Sony’s marketing for the film has sought to make the movie seem familiar to the audiences that made the first movie a success while also highlighting the changes to the story, especially the incorporation of DeVito…… Continue reading Selling Jumanji: The Next Level

Movie Marketing Madness: Baywatch

There was a running joke on “Friends” which had Joey and Chandler enjoying “Baywatch” at its most basic level: The lifeguards running along the beach. Even when they weren’t living in the same apartment, it was appointment television and “always keep them running” was the advice they had for the show. That was a key…… Continue reading Movie Marketing Madness: Baywatch

Movie Marketing Madness: Moana

The Disney Princess lineup gets a much-needed bit of ethnic diversity with this week’s new release of Moana. The title character (voiced by newcomer Auliʻi Cravalho) is an adventure-seeking girl who’s growing restless cooped up on the island where she lives with her family and other families who have been there for generations. One day…… Continue reading Movie Marketing Madness: Moana

Movie Marketing Madness: Central Intelligence

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The major premise of the “buddy” movie is that the characters are different. Lethal Weapon, Midnight Run, Armed and Dangerous…Look at any movie about two characters teaming up and you’ll see two disparate personalities or character…… Continue reading Movie Marketing Madness: Central Intelligence