Selling The Assistant

My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Assistant. It’s hard to overstate how timely Bleecker Street’s new drama, The Assistant, is as it hits limited release in four theaters this weekend. You can read the whole thing here.

Movie Marketing Madness: Paterson

Adam Driver stars as the title character in Paterson, the new movie from writer/director Jim Jarmusch. Paterson is just kind of a good guy, living his life according to a comfortable routine in his hometown of Paterson, N.J. Yes, he shares a name with the town he lives in, which is part of the conceit … Continue reading Movie Marketing Madness: Paterson

Movie Marketing Madness: Captain Fantastic

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. (Ed. Note: I know Captain Fantastic came out, at least in limited release, last week and that I usually publish these before their release dates. But as I said, I was taking last week off for … Continue reading Movie Marketing Madness: Captain Fantastic

Movie Marketing Madness: Elvis & Nixon

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Historical footnotes make for some of the best stories. We all know the big stuff - what John Wilkes Booth shouted as he jumped on the stage at Ford’s Theater, what it took to build the … Continue reading Movie Marketing Madness: Elvis & Nixon

Movie Marketing Madness: Trumbo

There are countless stories of classic Hollywood. From the time of original silent films through the studio era, the stars were bigger than life, the movies were epics that dominated the big screen and the stories were dramatic - or hilarious - as everyone sort of invented the machinery of movie making. Not only that, … Continue reading Movie Marketing Madness: Trumbo