Selling The Invisible Man

My latest post for The Hollywood Reporter is a recap of Universal’s marketing campaign for The Invisible Man.

The marketing campaign Universal is running has downplayed the “monster” elements and instead is selling the movie as a story of an abused woman who reclaims the power taken from her. Early reviews have been largely positive, resulting in an 86 percent “Fresh” rating on Rotten Tomatoes. Here’s a look at the promo campaign.

You can read the whole thing here.