Selling The Call of The Wild

My latest post for The Hollywood Reporter is a recap of the marketing campaign for The Call of The Wild. To sell the movie Disney has created a campaign that emphasizes both the heartfelt nature of the story and the life-or-death nature of the wilderness over a century ago, putting Ford at the center of … Continue reading Selling The Call of The Wild

Movie Marketing Madness: Star Wars: The Force Awakens

It’s tempting to use this introduction as an excuse to go down memory lane. In fact I’m guessing some 97% of the reviews on various fan news sites are taking that tack. With a property like Star Wars that everyone has such fond personal memories of it’s an easy editorial tack to take. “I remember … Continue reading Movie Marketing Madness: Star Wars: The Force Awakens

That’s No Mistake: Last Week’s Star Wars Twitter Chat

Last Friday the cast of Star Wars gathered online for a Twitter chat hosted on the official @StarWars account. Fans could ask questions of the cast and crew using "#TwitterAwakens" and select questions were answered by Daisy Riddley, Harrison Ford, John Boyega, Carrie Fischer, J.J. Abrams and others. It's a common tactic for studios and … Continue reading That’s No Mistake: Last Week’s Star Wars Twitter Chat