Selling Star Wars: The Rise of Skywalker

My latest marketing recap column at The Hollywood Reporter covers Disney’s massive campaign for Star Wars: The Rise of Skywalker. The Rise of Skywalker comes as the end cap to what is now a nine film series, just as creator George Lucas long said he originally envisioned. At the center of all the films — … Continue reading Selling Star Wars: The Rise of Skywalker

Movie Marketing Madness: The Circle

Based on Dave Eggers’ 2013 novel of the same name, The Circle opens in theaters this week and brings with it a story of how “change the world” technology companies aren’t always what they seem. Emma Watson stars as Mae, an eager young woman who’s hired at Circle, a fictional company that combines elements of … Continue reading Movie Marketing Madness: The Circle

Movie Marketing Madness: Star Wars: The Force Awakens

It’s tempting to use this introduction as an excuse to go down memory lane. In fact I’m guessing some 97% of the reviews on various fan news sites are taking that tack. With a property like Star Wars that everyone has such fond personal memories of it’s an easy editorial tack to take. “I remember … Continue reading Movie Marketing Madness: Star Wars: The Force Awakens