Selling Star Wars: The Rise of Skywalker

My latest marketing recap column at The Hollywood Reporter covers Disney’s massive campaign for Star Wars: The Rise of Skywalker. The Rise of Skywalker comes as the end cap to what is now a nine film series, just as creator George Lucas long said he originally envisioned. At the center of all the films — … Continue reading Selling Star Wars: The Rise of Skywalker

Movie Marketing Madness: The Promise

It’s not easy to sell American movie-going audiences on a story of a historical event many have no prior awareness of set in a far-off country they may not be able to find on a map. That’s exactly the challenge facing The Promise, coming out this week. The story, set in 1914 just as World … Continue reading Movie Marketing Madness: The Promise