Selling Jumanji: The Next Level

My latest post for The Hollywood Reporter is a recap of Sony’s marketing campaign for Jumanji: The Next Level. Sony’s marketing for the film has sought to make the movie seem familiar to the audiences that made the first movie a success while also highlighting the changes to the story, especially the incorporation of DeVito…… Continue reading Selling Jumanji: The Next Level

Movie Marketing Madness: Central Intelligence

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The major premise of the “buddy” movie is that the characters are different. Lethal Weapon, Midnight Run, Armed and Dangerous…Look at any movie about two characters teaming up and you’ll see two disparate personalities or character…… Continue reading Movie Marketing Madness: Central Intelligence

Movie Marketing Madness: Ride Along 2

I was surprised a while ago when rewatching “Undeclared” to see a very young Kevin Hart on the show. Hart makes a half-dozen or so appearances on the show as someone on campus who is all about Jesus and is trying to get Jay Baruchel’s Steve to read the Bible as a way to fix…… Continue reading Movie Marketing Madness: Ride Along 2