My latest marketing recap column for The Hollywood Reporter covers the campaign for STX’s The Gentlemen from director Guy Ritchie.

STX has been selling the film as a violence-filled comedy that’s very on-brand for Ritchie, one where the veneer of polite society masks the seedy underbelly of the drug-selling underworld. The pic clocks in at a 76 percent “fresh” rating on Rotten Tomatoes so far. The following is a look at the marketing campaign.

You can read the whole thing here.