Selling Star Wars: The Rise of Skywalker

My latest marketing recap column at The Hollywood Reporter covers Disney’s massive campaign for Star Wars: The Rise of Skywalker. The Rise of Skywalker comes as the end cap to what is now a nine film series, just as creator George Lucas long said he originally envisioned. At the center of all the films — … Continue reading Selling Star Wars: The Rise of Skywalker

Abrams trades galaxies

I'll admit I was massively skeptical at first of the reports that J.J. Abrams had taken the deal to direct the next Star Wars movie. After all, he was the guy who had already done a bang-up job bringing Star Trek into the current century with a fresh (and lens-flare filled) coat of paint and … Continue reading Abrams trades galaxies