Selling Star Wars: The Rise of Skywalker

My latest marketing recap column at The Hollywood Reporter covers Disney’s massive campaign for Star Wars: The Rise of Skywalker. The Rise of Skywalker comes as the end cap to what is now a nine film series, just as creator George Lucas long said he originally envisioned. At the center of all the films — … Continue reading Selling Star Wars: The Rise of Skywalker

Movie Marketing Madness: Rogue One: A Star Wars Story

The Rebel Alliance is back on the big-screen in this week’s Rogue One: A Star Wars Story. The story (don’t call it a Prequel) is set just before the events of 1977’s A New Hope, the original Star Wars story, and tells the stories of how the plans to the Death Star wind up in … Continue reading Movie Marketing Madness: Rogue One: A Star Wars Story

Movie Marketing Madness: Star Wars: The Force Awakens

It’s tempting to use this introduction as an excuse to go down memory lane. In fact I’m guessing some 97% of the reviews on various fan news sites are taking that tack. With a property like Star Wars that everyone has such fond personal memories of it’s an easy editorial tack to take. “I remember … Continue reading Movie Marketing Madness: Star Wars: The Force Awakens